Cerylion Announces BuyCell Mobile Payment Service; Context Management Technology Offers Secure and Efficient Payment Method.

Business/Technology Editors

WOBURN, Mass.--(BUSINESS WIRE)--June 24, 2002

Cerylion, Inc., a provider of personalized Web services, today announced the launch of BuyCell(SM), a new, secure mobile payment service that is based on the company's unique context management technology. Through its ability to integrate with point-of-sale devices and the e-Wallet services of major cellular carriers such as ATT and Cingular, BuyCell enables restaurant and hotel patrons to make payments using their mobile phone or other handheld device without divulging credit card information. BuyCell payments are made through a user's wired or mobile phone, providing a more secure payment scenario.

Cerylion's technology provides each individual user with a secure mobile Webspace where he or she can store and create links to personal information, such as contact lists, calendars, loyalty programs and credit card information. When a user opts to pay using BuyCell, the point-of-sale device communicates to the credit card portion of the user's Webspace and then sends an SMS to the user's mobile phone, enabling the user to view a record of the transaction and approve it. Any credit card information in a user's Webspace is stored securely behind a firewall, not on the device or the phone.

"A new era of two-way communication is emerging that allows people to access any type of information or service from any location," said Cerylion CEO Ilan Rozenblat. "Cerylion's BuyCell technology works with existing POS systems, credit cards, and any eWallet solution, making convenient mobile payment possible with today's infrastructure."

The BuyCell technology can easily integrate with commonly used point-of-sale devices from companies such as Micros, Aloha and Verifone. Additionally, Cerylion's new mobile payment service is compatible with payment processors systems that carry out the billing and processing.

"The mobile payment solution for POS has finally arrived," said Jeff Walls, Micros Systems Northeast Regional Sales Manager. "BuyCell's ability to integrate with the Micros 3700 point-of-sale system will help make the service more attractive to our customers. It will enable them to accept mobile payment through their existing MICROS POS system while at the same time, offering highly-secure and efficient ordering and payment service to their patrons."

Payments made using BuyCell can be conducted within seconds because they are made through actionable links. These links contain all the required purchase information, along with personal preference information like pre-selected tip percents and preferred credit cards. Because there is a personal concierge built into the BuyCell service, it automatically supports and integrates loyalty discounts, personal preferences and historical behavior into transactions. BuyCell can easily be expanded to support remote ordering, advance reservations, mobile directories, mobile wait-time notifications and time-sensitive promotions.

Additionally, GlobalDining(TM), the premier Wireless Restaurant Portal, and Cerylion have entered into a relationship to jointly support, market and promote Cerylion's BuyCell capabilities as a premium service of the GlobalDining mobile directory and reservation system.

"The addition of BuyCell capabilities enables our partner service providers, such as Nextel, ATT mMode, Cingular and Palm(TM), to achieve a high level of relationship management with their customers," said Jim Nardulli, GlobalDining CEO. "By offering highly personalized services, such as BuyCell, cellular service providers and merchants will see an increase in customer loyalty and greater efficiency."

About Cerylion, Inc.

Cerylion, Inc. has discovered a way for companies to make the most of the mobile Internet by delivering highly personalized Web services to users, no matter where they are. Through its unique Context Management Platform, Cerylion provides a complete runtime environment for the operation of Marketing and Service Hubs: environments that create active, enduring links between companies and their customers.

Cerylion's leading technology allows network service providers to leverage today's technology to deliver the services of tomorrow. For consumers, this means new, highly personalized, user-controlled services are available on existing phones and mobile personal devices.

Founded in 1999, Cerylion is headquartered in Woburn, Massachusetts with an advanced research and development center in Jerusalem, Israel. For more information, go to www.cerylion.com.