CertiLearn: Creating the Future of Association E-Learning.

E-learning is the fastest growing Web application since e-mail. More than 75 percent of colleges and 90 percent of Global 2000 companies have invested in online learning. More than 2 million courses are now online and accessible to learners of all occupations and interests. Millions of people have taken online courses, and the number is growing exponentially. Some estimate that 50 percent of all continuing education will be delivered via the Internet by 2004.

A recent ASAE survey found that more than 90 percent of associations have or are planning to offer e-learning programs. Associations rated e-learning as the "most valuable" Web application available today.

Associations can lead the e-learning revolution. Associations have high-quality, trusted, valuable content that can be reconceptualized as online learning. Online continuing education programs can be produced from a variety of knowledge resources, including:

* face-to-face seminars, workshops, and presentations;

* books, workbooks, home-study programs, and manuals;

* articles from magazines, newsletters, journals, or other publications; and

* CD-ROM courses, videos, and other media.

E-learning can go beyond continuing education. E-learning can be used to meet other knowledge-transfer goals, including the following:

Volunteer education. Online education is a cost-effective and efficient way to train and orient volunteers. Officer manuals and other volunteer training content can be quickly converted into effective and engaging online courses that volunteers can access anytime, anywhere.

Edu-commerce. One of the hottest trends in e-learning, edu-commerce is the convergence of learning and marketing. It allows exhibitors, advertisers, and others interested in reaching a market to feature their product or service via online education. The online courses are then offered free to the marketplace from a portal linked to the association's Web site. Edu-commerce generates revenues for associations just like exhibition and advertising sales. Public and consumer education. Associations serve consumers and the public through education and information. Associations advance the health and safety of consumers and the general public through a variety of educational efforts. Online education offers a unique, new toot to provide consumer and public education.

The CertiLearn team has the experience and technology to help associations succeed with e-learning. Our team offers more than 30 years of education, certification, and association management experience, and 13 years of e-learning. The technology has been proven in more than 500 organizations. CertiLearn is also a partner of Avectra--the leading provider of Internet solutions to membership organizations.