Cernium, Inc. Names Wills & Associates, Inc. as Public Relations Agency of Record.ST. LOUIS -- Cernium, Inc., the leader in behavior-recognition software and intelligent video surveillance, today announced that it has retained Wills & Associates, Inc. as its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency of record. Wills & Associates specializes in providing communications support for technology businesses, and has represented a number of organizations in the security industry. Wills & Associates will work with Cernium to promote the company's line of intelligent surveillance systems to individuals responsible for securing corporate campuses, hospitals, airports, universities and other facilities requiring widespread closed circuit video surveillance. "Cernium's intelligent surveillance and behavior recognition software actually enhances the performance of existing security personnel and video monitoring, and we think that's an important story to tell as organizations look to heighten height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. security levels at their facilities," said Mark Nazarenus, vice president of international sales and marketing for Cernium. "We are pleased to be working with Wills & Associates to assist us in reaching out to the individuals that are responsible for making their organizations more secure and efficient." Cernium's ultra-perceptive software system, Perceptrak, can monitor an unlimited number of video feeds for behaviors that are suspicious or out of the ordinary, such as a fallen person, lingering lin·ger v. lin·gered, lin·ger·ing, lin·gers v.intr. 1. To be slow in leaving, especially out of reluctance; tarry. See Synonyms at stay1. 2. individuals or vehicles, erratic er·rat·ic adj. 1. Having no fixed or regular course; wandering. 2. Lacking consistency, regularity, or uniformity: an erratic heartbeat. 3. movement, abandoned objects, unauthorized personnel or vehicles in restricted areas, etc. Perceptrak then alerts personnel to the behavior in question for further evaluation or action. Cernium's systems eliminate the boredom Boredom See also Futility. Aldegonde, Lord St. bored nobleman, empty of pursuits. [Br. Lit.: Lothair] Baudelaire, Charles (1821–1867) French poet whose dissipated lifestyle led to inner despair. [Fr. Lit. and fatigue-based errors that can arise from personnel monitoring dozens or hundreds of video feeds that are often displaying no activity at sprawling facilities over the course of a full work shift. "We anticipate that news about Cernium and its products will be welcomed by organizations that are being asked to improve and expand the level of security at their facilities at the same time that highly qualified security personnel are in high demand and security resources are stretched to their limits," said Brad Wills, President & COO of Wills & Associates. "Wills & Associates will work with Cernium to get that news out to the widest possible audience of security decision- makers." Cernium's products are currently being used to help protect well-known airports, government facilities, hospitals, corporations, schools, cultural institutions and prisons in the U.S. and worldwide. About Wills & Associates Wills & Associates is a full-service public relations firm based in Bethesda and Baltimore, Maryland "Baltimore" redirects here. For the surrounding county, see Baltimore County, Maryland. For other uses, see Baltimore (disambiguation). Baltimore is an independent city located in the state of Maryland in the United States. offering media relations, government relations, community relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. , crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. , business networking This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , media training, fundraising services, internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , writing services, and events production capabilities.
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About Cernium Cernium, Inc. is the leading developer and provider of behavior-recognition software and systems for the security industry, focusing on intelligent surveillance video analysis. The company develops proprietary security systems for industry sectors including government, healthcare, transportation, hospitality, education and cultural properties. The company's security products include Perceptrak and ExitSentry. Cernium is located at 146 W. Lockwood, St. Louis, Missouri 63119 and may be reached at 314.968.5454. For more information about the company visit www.cernium.com. |
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