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CeriStar Deploys VocalData's VOISS Solution; Carrier-Grade Solution Delivers PBX Capabilities Over an IP Network.


Business Editors & High Tech Writers

RICHARDSON, Texas--(BUSINESS WIRE)--Aug. 13, 2002

VocalData, Inc. today announced that CeriStar Corporation has deployed its VOISS VOISS Voice Over IP Softswitch (VocalData)
VOISS Virtual Online Instructional Support System
(TM) solution to deliver class 5 services through its virtual PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN).  to businesses in the Salt Lake City, Provo, and Ogden, Utah Ogden is the county seat of Weber County,GR6 Utah, United States. A 2006 estimate placed its population at 78,086. The city served as a major railway hub through much of its history, and still handles a great deal of freight rail traffic which makes it a  markets.

CeriStar has combined its system integration expertise in Voice Over IP with its IP Utility Network to offer business customers a complete set of IP Centrex A telephone service in which an IP-based PBX is located in the telephone company's facilities. It connects to the customer via the LAN rather than by telephone wires. IP CENTREX offers voice over IP and other IP-based services as well as connectivity to the regular telephone system (PSTN).  and enhanced features. By subscribing to CeriStar's bundled voice and data services, customers can save 30 to 40% off their total data/telecommunications bills.

VocalData VOISS is a feature-rich, standards-based voice application server employed by service providers to offer carrier-grade voice services and enhanced applications over a multi-vendor, open architecture. VOISS enables a service provider's business customers to have access to sophisticated capabilities usually found in premise-based PBXs, such as extension dialing, automatic call back, conference calling, call forward, and transfer -- without the up-front cost of a PBX. In addition, VOISS-supported customers can achieve a new level of unified communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required.  by using newer applications such as unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. , instant messaging and presence integration, or mobility capabilities. VOISS uses "partitioning" to allow service providers to provide separate businesses with their unique feature sets, to allow abbreviated dialing between a company's users, and to improve overall system manageability.

Competitive advantage in the voice IP industry requires state of the art technology along with proven performance. "After extensive research, we selected VOISS because it is extremely robust, able to support high volumes of customers and high call volumes, along with easy to manage system administration," said Dave Bailey, CeriStar CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "VocalData's easy-to-configure platform allows us to seamlessly add customers to the network and offer services that deliver a compelling ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  payback for our customer's business."

"Service providers require a product like VOISS that is designed, developed, and tested specifically for the carrier market," said Michael Camp, CEO and president of VocalData. "CeriStar's expertise in system integration provides significant competitive advantage over other carriers in their markets, since they understand the complexities involved in ensuring that both their data network and their customer's data networks are properly engineered to carry high-quality voice traffic."

About CeriStar, Inc.

CeriStar is an IP Utility Network CLEC (Competitive Local Exchange Carrier) An organization offering local telephone service that is not one of the traditional telephone companies. The Telecommunications Act of 1996 allowed competition to the incumbent telcos (ILECs), enabling new companies (CLECs)  headquartered in Salt Lake City, Utah For ships of the United States Navy of the same name, see .
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C.
. CeriStar is the only CLEC nationwide that is positioned to spark the transition of the trillion-dollar voice industry traffic onto data networks. Through its unique alliance with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  and solid companies in the VoIP market, CeriStar is leading this massive shift of telecom dollars into datacom dollars through its patent pending IP Utility Network architecture. CeriStar has created the new VoIP standard that enables management of voice, video and data packets over a single network to dramatically lower costs and create competitive advantage for their customers. For more information, visit www.ceristar.com.

About VocalData, Inc.

VocalData, Inc. is the leading provider of integrated voice and enhanced network applications that enable service providers to reliably deliver next-generation IP telephony services. VocalData's award-winning VOISS solution is a comprehensive suite of virtual PBX and IP Centrex applications that delivers higher value telephony services to enterprise customers, while reducing the costs associated with traditional PBX telephony systems. Through VocalData's broad customer and partner base, there are more than 15,000 VOISS end users today. VocalData was founded in 1998 and is headquartered in Richardson, Texas. For more information, visit www.vocaldata.com.

VOISS is a trademark of VocalData, Inc. All rights reserved. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 13, 2002
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