Cerespan.com Leverages Established Portal to Create Cross Industry B2B; Solutions Experienced Executive Team Introduced.Business & Food Editors ATLANTA--(BUSINESS WIRE)--May 2, 2000 Cerespan.com today announced its intent to become the premier portal for cross industry business-to-business e-commerce solutions. Cerespan.com will propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin off an existing portal with technology and community that has been successfully operating for more than two years. The Cerespan.com portal, a gateway to Internet resources designed to enhance businesses, currently links more than 150 consumer product manufacturers to 4,000 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . Up to $20 million in e-commerce sales have been transacted over the portal in a single week, with a typical week in excess of $5 million, and its content has garnered up to one million hits per week. Cerespan.com's initial focus is the retail food industry. Cerespan.com offers a proven portal with established technology and community. The site distinguishes itself by enabling communications among and linking participants in the supply chain. It is complementary to the various exchanges which have been announced in the retail food industry that link discrete points in the supply chain. Cerespan.com is currently negotiating with major technology and investment partners to rapidly expand the portal and functionality and open it up to other industries. The company also introduced its experienced executive team. James B. McCurry has been named chief executive officer and Steven Aase has been named senior vice president of sales, marketing and community development. McCurry, 51, a pioneer in the growth of the U.S. home computer market, co-founded Babbage's, Inc. in 1983. He served as the company's chairman of the board as it grew from a single store to a publicly held national chain of more than 300 stores and the nation's leading specialty retailer of personal computer software and video games See video game console. . Most recently, McCurry was a partner with international management consultant Bain & Company, where he was a leader in the firm's e-commerce practice. "My years as a retailer and experience in the business-to-business e-commerce arena have taught me how critical it is to turn a subscriber into a user and ultimately to translate that usage into improvement in the quality of business life. Our proven technology platform is built on years of experience at securing usage and an enormous, rapidly growing community," said McCurry. "We are poised to establish a leadership position in the food retail industry immediately and branch out to other industries in very short order." Aase, 45, most recently served as senior vice president of client service/strategic solutions group for Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. ). Previously, he spent 16 years of his career with Pillsbury Company  Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. in
key sales and senior leadership positions, including vice president of
customer marketing/sales operations. Aase also served as general manager
of Gold Points Corporation, a retail loyalty business and subsidiary of
Carlson Companies Carlson Companies (sometimes referred to as Carlson) is a privately held international corporation in the marketing, service, travel, and hospitality industries. Headquartered in Minneapolis, Minnesota, in the United States, as of 2005 Carlson Companies owned 5,300 travel .
"We plan to add even greater value for our current and potential clients by expanding Cerespan.com's functionality and features to include expanded content, market research, consumer information and enhanced training capabilities," said Aase. McCurry said, "Steve's understanding of the retail manufacturer community as an executive with Pillsbury, along with his familiarity with the unique issues related to marketing data and using information to operate more effectively as a leader at IRI, will be tremendous assets." Cerespan.com will provide business-to-business solutions across many industries, focusing first on the retail food industry. Cerespan.com is utilizing the system that Fleming (NYSE NYSE See: New York Stock Exchange : FLM FLM Fetal Lung Maturity FLM Federación Luterana Mundial (Spanish) FLM Fédération Luthérienne Mondiale (French) FLM Fun Little Movies (Sprint - PCS) FLM Federal Land Manager ) has been operating for more than two years and contributed to Cerespan.com. Cerespan.com is an open portal that includes a Web-based consumer products promotion workbench and order management system. Current and planned features for Cerespan.com include electronic indirect and direct procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. , planning/forecasting/collaboration functionality, paperless marketing, consumer data, product information, industry information, training resources, safety information, email, chat rooms, FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. information and key industry resource links. |
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