Cerebyte's New Professional Service Partners Turn Expertise Into Products.

Business Editors/High-Tech Writers

LAKE OSWEGO, Ore.--(BUSINESS WIRE)--Oct. 23, 2000

Infinos System Proves Automating Knowledge A Commercial Success;

IDC Sees New Businesses Opportunity Supported by ICM Software

Cerebyte, Inc., the leader in intellectual capital management (ICM) software applications, today announced new alliances with four professional service firms that privately label and market Cerebyte's Infinos(TM) System to their clients in diverse industries.

More than 100 companies currently use the Infinos System to collect and automate their best practices and institutional knowledge, called "intellectual capital," and turn it into a repeatable business process to generate more revenue, extend their brand identity and reinforce market leadership.

Brian McDonough, senior analyst, knowledge management software, at IDC, the leading information technology market research firm, said, "As companies begin to seek software to market their intellectual capital, or support sales functions with corporate know-how, the Infinos System will be adopted to support these initiatives. ICM functionality will increasingly be offered within a variety of business applications, and standalone ICM software will be deployed to support goals across industries."

William Seidman, Cerebyte's president and chief executive officer, said, "Our four new marketing channel partners clearly demonstrate that business service experts in different fields can profitably harvest and share with their clients the best of human thought using the Infinos System."

Cerebyte's new alliances are with professional service firms that specialize in such diverse markets as biosciences consulting, safety training, process engineering and business succession planning. They are the Biothink division of Biosciences Corporation, CoreMedia, Inc., Intell-A-Pro, Inc. and Sentient, LLC.

According to IDC, the market for knowledge management access software, including ICM, is forecast to grow at a compound annual rate of 47 per cent to $3.4 billion in 2004 from $500 million in 1999. "The professional services industry has a higher adoption rate for knowledge management software than other industries because it has one of the highest concentrations of knowledge workers and its capacity is constrained by time and human resources. ICM software addresses these constraints," IDC's McDonough said.

Biothink(TM), Rockville, Md., provides independent scientific management and knowledge procurement tools for outsourced services in the biosciences. Dr. Reinhard Koenig, president, said, "Professionals in our industry, as well as consultants and service provider organizations who use our brand of Infinos software, can collect information on complex issues and transform it into marketable intellectual capital, enhancing their competitiveness when they market their services to biosciences customers."

CoreMedia Training Solutions in Portland, Ore., a video-based safety training company, has adapted its expertise into a branded commercial product that helps its clients build positive safety cultures. Doug Crane, founder and president, said, "Infinos is enabling us to drive our privately-labeled software system, Safinos(TM), into a significant new business that will double our revenue."

Intell-A-Pro, Amelia, Ohio, provides automated process consulting services to customers wanting an Internet presence. David Swart, president and chief executive officer, said, "Buyers of our brand of Infinos gather knowledge of their operations, generate more revenue, increase enduser satisfaction and avoid adding personnel, all vital requirements in today's lean e-commerce environment."

Sentient, LLC, Portland, Ore., is a consulting firm focusing on management succession plans in family-owned businesses. Joe Paul, managing partner, said, "Cosient(TM), our brand of Infinos, is a road map of succession for business owners and their advisors that increases their ability to share expert knowledge and to design succession plans specific to each family business client."

Cerebyte, Inc. is an early leader in significantly re-defining and extending the knowledge management market by unlocking the power of intellectual capital. The company's innovative software harvests and commercializes best practices, allowing organizations to generate new revenues, extend their brand identity, increase productivity and reinforce their market leadership. Founded in 1997, Cerebyte's direct sales to more than 100 companies, including Hewlett-Packard and Tektronix, have provided growing market validation of the company's revolutionary approach to better utilizing an organization's intellectual capital.