Cerebra to Demonstrate Automated Semantic Web Services at Oracle(R) OpenWorld; The Next Big Thing in Service-Oriented Architecture Available for the First Time in a Commercially Packaged Product.

CARLSBAD, Calif. -- Cerebra(R) Inc., the leading provider of standards-based semantic technology products, will demonstrate the strength of newly released Cerebra Suite version 4.1 at Oracle(R) OpenWorld at San Francisco's Moscone Center September 19 - 22 by using their run-time inference engine to mediate Web Services and automate response to business changes. Cerebra is a member of the Oracle PartnerNetwork.

How do organizations typically respond to a sudden disruption in the supply chain, or a change in business policy, or a request for an ad hoc report that requires reclassification of existing data? For most, the response occurs in "IT time," and involves explicit coding and/or manual processes, which take business and IT resources away from core business functions.

For the first time, in the Cerebra booth at the Oracle OpenWorld Conference, attendees will be able to see, within a typical Oracle environment, accurate and trusted automated response to an unanticipated event in real-time, using the appropriate corporate data and policies to draw the correct conclusions and reflecting the results in the context of the business user via a dynamically updated dashboard.

FUSE. INTERPRET. AUTOMATE. Bringing their theme to life, Cerebra will show conference attendees how they can use products available today to make SOA implementations successful by ensuring reuse of application elements.

FUSE. The demonstrated solution makes use of data from cross-organizational sources. Examples: relational, web services including salesforce.com, and graph data from an RDF datastore within Oracle Database 10g Release 2. These are all integrated, along with metadata, rules, services and documents, into a model which provides semantic reconciliation across the organization's various business domains.

INTERPRET. In real-time, the Cerebra Server inference engine interprets the meaning of the change or event in context and within policy, using explicit and implicit facts, without moving or transforming data.

AUTOMATE. Cerebra uses reclassification and services mediation to identify right response and resources to execute against corporate objectives. Cerebra's integration with Oracle BPEL Process Manager and Business Rules automates execution of business actions within context.

"Demands posed by new approaches such as outsourcing and SOA are creating a perfect storm of need for this capability. Regulatory requirements put pressure on organizations to maintain consistent automated assignment of business policy across multiple departments and divisions," said Vickie Farrell, VP of Marketing at Cerebra. "Traditional technologies and approaches were not designed to meet these needs. It's no wonder semantic technology has so much attention."

The Web will reach full potential when data is shared, processed and understood by automated tools as well as people. The "Semantic Web" is an extension of the current Web in which information is given well-defined meaning, enabling computers and people to work in cooperation. Semantic technology is the first generation of innovation toward achieving that vision.

"You can't create and maintain consistent interpretation of business data by all stakeholders across and between organizations, enabling true component reuse, without a semantic reconciliation layer," said John Kelly, Cerebra CEO. "Oracle and Cerebra have collaborated to deliver new-generation semantic technology for commercial use, allowing users to align all information producers and consumers transparently to applications, providing a core layer of successful SOA implementations."

"Oracle Database 10g Release 2 is the world's first mainstream commercial database to provide direct and native support for semantic technology," says Ken Jacobs, Vice President of Product Strategy for Oracle. "Cerebra and Oracle have already enabled many of our customers in the life sciences, healthcare, government and geo-spatial industries to use semantic technologies to create exciting new solutions to real-world problems. Leveraging the power, scalability, security and availability of the Oracle technology, these new semantic capabilities are sure to find wide application in commercial enterprises."

The integrated solution uses XML-based data language standards OWL and RDF adopted by the World Wide Web Consortium (W3C) for enabling the Semantic Web. Building on but going beyond XML, RDF and OWL specialize in linking data and capturing intended relationships in a well-defined way, facilitating reuse and dissemination of domain knowledge to dispersed business communities. See full implementation in action at Cerebra booth #1742 at Oracle OpenWorld.

About the Standards

Resource Description Framework (RDF) is a graph-based data language. RDF systems can represent any data traditionally stored in a relational or hierarchical (XML) data management system. But, because graphs assume very little about the data they contain, they can evolve more easily without disruptive data migration issues, a superior approach when data needs to be highly interconnected.

Oracle Spatial 10g Release 2 introduces the industry's first open, scalable, secure and reliable platform with native support for RDF "triple" structures. This support is based on the Oracle Spatial network data model, an optimized graph model. The RDF triples are stored, indexed and queried using object-relational RDF data types. This unique capability ensures that application developers can deploy fast, secure, semantic applications that can include tens of millions of RDF-described relationships.

OWL (Web Ontology Language) extends RDF schema, enabling expression of richer relationships and providing a much enhanced inferencing capability.

Cerebra Suite is the industry's first native OWL implementation of an inference engine which incorporates:

--algorithms scaled for commercial data volumes and performance requirements

--reasoning over external legacy data sources, including databases and web services

--standard, usable run-time XQuery language akin to SQL 

OWL and RDF together enable machine-processable semantics. And Oracle and Cerebra together have built and integrated products that apply them to real-world problems in the commercial enterprise.

About Cerebra

Cerebra is the leading provider of standards-based, enterprise-ready, semantic technologies. Cerebra enterprise solutions offer Global 2000 organizations short-term payback through lower maintenance costs and project risk, and new integration and application capabilities, while providing a standards-driven pragmatic roadmap towards the model-driven Adaptive Enterprise. Cerebra's products provide an enterprise-strength integration and business application environment on an SOA-ready platform based on the W3C's OWL, RDF, XML, SOAP, and WSDL standards. Cerebra's corporate offices include Carlsbad CA, Menlo Park CA, Boston MA, Washington DC and Manchester UK. For more information, visit http://www.cerebra.com.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of 15,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle can qualify for the Oracle Certified Partner levels.

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