Cerebit Selected by US Airways to Build Transactional Visibility into Online Promotions.TAMPA, Fla. -- Cerebit - http://www.cerebit.com - an innovator of business visibility and governance software, today announced that US Airways airways Anatomy The 'pipes'–trachea, bronchi, bronchioles–through which air passes to and from the alveoli. See Small airways. has selected innerLog to build transactional visibility into the Company's online promotions. For the past several years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time airline industry has relied increasingly on ecommerce for revenue generation and customer self-service. The efficiencies gained enable US Airways to be creative when building customer loyalty and promotion programs. With innerLog, the ecommerce marketing department can instantly see how their loyalty and promotions programs are being used and take steps to make them more effective. As a continuous audit, logging and reporting product, innerLog centralizes the tracking of application usage by employees, customers and partners at a granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. level. From the information collected every level of the global organization can view and analyze the who, what, where and how of application activity. The proper and timely presentation of critical information enhances the user experience, thwarts illicit user activities, and helps develop a roadmap for future campaigns. "Companies like US Airways that rely heavily on ecommerce understand the need for immediate and meaningful visibility," said Scott Blackburn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cerebit. "The information gleaned from that visibility can then be parlayed into improved best practices. We are proud to be working with US Airways to enable measurable cost reduction, increased efficiencies, and greater customer satisfaction." "With over 20% of our ticket sales coming from our commerce Web site, it is imperative that we get a real-time view into how our promotions are running," said Mark Kuhns Mark A. Kuhn is the Iowa State Representative from the 14th District. He has served in the Iowa House of Representatives since 1998. He received his BS from Iowa State University. , Managing Director of Ecommerce and Marketing for US Airways. "Without modifying our commerce site, Cerebit was able to quickly and cost-effectively provide us with meaningful reports that we can use to better understand how our online promotions are being used. More specifically, innerLog enables my department to take a more active role in maximizing the impact and results of each promotion we run." Information for the editor About Cerebit Tampa-based Cerebit builds visibility and trust into enterprise applications by tracking and preventing misuse of business-critical information by authorized users authorized user Radiation physics A person who, having satisfied the applicable training and experience requirements, is granted authority to order radioactive material and accepts responsibility for its safe receipt, storage, use, transfer and disposal . Their non-intrusive and centrally managed products enable enterprises to gain end-to-end visibility into what users are doing within the context of a business process. In addition, they enable compliance with government regulations and the abstraction of security from applications. By encompassing support for both Web and legacy applications, the Company's products offer enterprises the ability to aggregate and consolidate application logging and security functionality into one cohesive solution. For more information please visit http://www.cerebit.com. About US Airways US Airways is the nation's seventh-largest airline, serving 181 communities in the U.S., Canada, Europe, the Caribbean and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . US Airways, US Airways Shuttle US Airways Shuttle is the brand for an hourly service offered by US Airways between Boston, New York, and Washington. The shuttle has various food and beverage offerings that include:
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