Cereal trends: not your mother's rice krispies.The cereal aisle is changing. Sure, you can still find shredded wheat Shredded Wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (3/4 in x 1 in), and normal size, which are sometimes broken into small pieces before adding milk. , bran cereals, muesli mues·li n. A mixture of usually untoasted rolled oats and dried fruit, often used as a breakfast cereal. [German dialectal, diminutive of German Mus, mush, from Middle High German , and other healthy standbys. You still have to wade beyond the Froot Loops “Fruit Loops” redirects here. For other uses, see Fruit Loops (disambiguation). Froot Loops is a brand of breakfast cereal produced by Kelloggs and sold in Australia, Canada, New Zealand, the United States, and Latin America as well as South Africa. , Trix, and other multi-colored near-candies. And you still have to watch out for cereals like Basic 4, Smart Start, and Special K, which sound like they belong in the healthy group, but don't. Just when you think you've got it all sorted out, cereal companies come up with new ingredients, claims, spin-offs, or other shtick shtick also schtick or shtik n. Slang 1. A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: . Some of the innovations are good, some are seams, and some are in between. Here's how to tell which are which. The information for this article was compiled by Sarah Wade. Natural Food Store Brands Kellogg, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , and Post. For decades, the Big Three cereal companies kept most smaller competitors out of the super market cereal aisles. Now sortie natural food store brands like Barbara's Bakery, Health Valley, Kashi, and Nature's Path--have managed to get a foot in the door. (Kashi had the easiest time. It was purchased by Kellogg in 2000.) The new arrivals are of tell packed with fiber-rich whole grams. Tired of raisin bran Noun 1. raisin bran - bran flakes with raisins cold cereal, dry cereal - a cereal that is not heated before serving and shredded wheat? Now you can choose from mixtures of whole barley, buckwheat buckwheat, common name for certain members of the Polygonaceae, a family of herbs and shrubs found chiefly in north temperate areas and having a characteristic pungent juice containing oxalic acid. Species native to the United States are most common in the West. , triticale triticale Wheat-rye hybrid that has a high yield and rich protein content. The first cross was reported in 1875, the first fertile cross in 1888. The name triticale first appeared in scientific literature in 1935 and is attributed to Erich Tschermak von Seysenegg. , amaranth amaranth (ăm`ərănth') [Gr.,=unfading], common name for the Amaranthaceae (also commonly known as the pigweed family), a family of herbs, trees, and vines of warm regions, especially in the Americas and Africa. , rye, kamut, and more. Another plus: Most brands are lighter on added sugars (which are often disguised as evaporated evaporated reduced in volume by evaporation; concentrated to a denser form. cane juice, molasses molasses, sugar byproduct, the brownish liquid residue left after heat crystallization of sucrose (commercial sugar) in the process of refining. Molasses contains chiefly the uncrystallizable sugars as well as some remnant sucrose. , honey, and brown rice syrup Brown rice syrup is a sweetener derived by culturing cooked rice with enzymes (usually from dried barley sprouts) to break down the starches, then straining off the liquid and cooking it until the desired consistency is reached. ). The downside to the new arrivals: Most are not fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. with 10 to 25 percent of a day's worth of about a dozen vitamins and minerals, like nearly all cereals made by fire Big Three. If you take a multivitamin-and-mineral every day, you don't need tied cereal. But if you (or your kids) don't take a multi, you may lose needed nutrients by switching to a natural food store brand. Real Fruit "Bursting with Real Berries!" gushes the label of (what else?) Berry Burst Cheerios. You'll also find fruit in Special K Red Berries, Kellogg's Fruit Harvest, and Post Honey Bunches of Oats Honey Bunches of Oats is a cold cereal introduced in 1989 by Post Cereals, a subdivision of Kraft Foods. The cereal is made up of three kinds of flakes and crunchy oat clusters baked with a touch of honey. It is also a good source of whole grain. with Real Strawberries. It wasn't long ago that cereal companies tried to pass off artificially colored and flavored blobs of fat and sugar as real strawberries, blueberries, and raspberries. (The raisins and other dried fruit were always genuine.) The ingredient lists gave the blobs clever names like "blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. bits," but they were essentially lake fruit. Now several companies are adding real freeze-dried berries. Pour in your milk and the fruit springs to life. (Not a bad trick if you're trying to lure kids away from Apple Jacks Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." The brand seeks to promise kids a uniquely different, cinnamon-y tasting cereal. or Fruity Pebbles Fruity Pebbles is a breakfast cereal introduced by Post Cereals in 1971 and featuring characters from the animated series The Flintstones. It contains crispy rice cereal bits that come in a variety of fruit flavors. A similarly-themed cereal is Cocoa Pebbles. .) Of course, you're still better off tossing in your own berries, sliced bananas, or whatever. After all, the cereals aren't exactly brimming brim n. 1. The rim or uppermost edge of a hollow container or natural basin. 2. A projecting rim or edge: the brim of a hat. 3. A border or an edge. See Synonyms at border. with fruit. We found only about 1 1/2 (reconstituted) strawberries in each serving of Berry Burst Strawberry Cheerios, for example. And the fruit is often added to mediocre cereals. A bowl of Special K Red Berries has only one gram of fiber. And Berry Burst Cheerios has more sugar--and less fiber--than the original Cheerios. But even a piddly amount of fruit is better than no fruit or fake fruit. Weight Loss Claims How can a cereal help you lose weight? Once you get past the sometimes grandiose claims on the front of the box, the answer is rather mundane: The cereal is simply part of a (often ordinary) lower-calorie diet. Take Special K (suggested motto: "Nothing Special About It"). The front of the box says, "lose up to 6 lbs. in 2 weeks." But the back explains that Kellogg's Kick-Start Diet consists of having Special K with skim milk skim milk n. The milk from which the cream has been removed. skim milk the residue from whole milk after the cream has been skimmed off. In today's usage it is the residue after the butterfat is removed. and fruit for two of your three daily meals--not exactly magical. The small print also notes that the average weight loss was only 4.2 pounds. And it neglects to mention that people who ate Special K twice a day lost no more weight than people who ate other cereals twice a day. Kashi GoLEAN is even bolder. The cereal is part of a "Natural Slimming System" that includes a GoLEAN Shake for lunch, a GoLEAN Bar for a snack, and "a healthy meal of your choice" for dinner. The recipes and meal plans on the Web site (www.kashi.com) are reasonably healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. . And GoLEAN cereal gets a Best Bite. (GoLEAN Crunch
gets an Honorable Mention because it's got more sugar.)But Kashi gets carried away. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the box, GoLEAN's "combination of high protein and high fiber is a proven formula that curbs cravings and, with exercise, helps you build muscle so you burn more fat." Extra protein may curio cu·ri·o n. pl. cu·ri·os A curious or unusual object of art or piece of bric-a-brac. [Short for curiosity. muscle loss and fiber may lessen hunger. But "proven" is a bit strong. And it's unclear that a GoLEAN shake or bar helps people curb calories better than any mini-meal of foods with protein or fiber. Heart Disease You needn't look far to find a cereal with a heart disease claim these days. The FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. has approved several that cereals can use. Among them: * Whole grains. Post Shredded shred n. 1. A long irregular strip that is cut or torn off. 2. A small amount; a particle: not a shred of evidence. tr.v. Wheat'n Bran "helps reduce the risk of heart disease because it is rich in whole grain," according to the box. * Oats, Cheerios notes that "three grams of soluble fiber daily from whole-grain oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. foods, like Cheerios, in a diet low in saturated fat saturated fat, any solid fat that is an ester of glycerol and a saturated fatty acid. The molecules of a saturated fat have only single bonds between carbon atoms; if double bonds are present in the fatty acid portion of the molecule, the fat is said to be and cholesterol, may reduce the risk of heart disease. Cheerios has 1 gram per cup." * Low-fat. Total Corn Flakes corn flakes pl.n. A crisp, flaky, commercially prepared cold cereal made from coarse cornmeal. boasts that "while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease." Low-fat cereals may qualify for a heart disease claim, but they're not as good as their (low-fat) whole-grain cousins. (Cocoa Puffs Cocoa Puffs is a brand of chocolate-flavored puffed grain breakfast cereal manufactured by General Mills. They are small "puff" cubes that have been flavored with chocolate. Essentially, General Mills took their popular Kix cereal and flavored it with chocolate. , Lucky Charms
adj. sug·ar·i·er, sug·ar·i·est 1. Characterized by or containing sugar: sugary foods. 2. Tasting or looking like sugar. 3. cereals are also low-fat.) So look for cereals (like Shredded Wheat'n Bran l with heart disease claims that mention whole grams or fiber. Kashi Heart to Heart goes further. It's a "Healthy Heart System" that "includes a carefully selected balance of soluble fiber from natural whole grains, herbs, antioxidant vitamins antioxidant vitamin Nutrition Any vitamin–eg, beta carotene–provitamin A, ascorbic acid–vitamin C, and alpha-tocopherol–vitamin E with antioxidant activity. See Antioxidant, Antixoxidant therapy. , and plant-derived nutrients to help maintain a strong, healthy heart and blood vessels Blood vessels Tubular channels for blood transport, of which there are three principal types: arteries, capillaries, and veins. Only the larger arteries and veins in the body bear distinct names. ." The soluble fiber from whole-grain oats is a legitimate claim. But it's not clear that Heart to Heart's green tea, grape seed extract Grape seed extract contains chemicals known as polyphenols, (including the subclass of proanthocyanidins), which are recognized to be effective polyphenol antioxidants. , vitamins E and C beta carotene be·ta car·o·tene also be·ta-car·o·tene n. The isomeric form of carotene that is widely distributed in nature and most efficiently converted to vitamin A by the body. , and lycopene lycopene /ly·co·pene/ (li´ko-pen) the red carotenoid pigment of tomatoes and various berries and fruits. ly·co·pene n. will make a difference. The B-vitamins (folic acid folic acid: see coenzyme; vitamin. folic acid or folate Organic compound essential to animal growth and health and needed by bacteria as a growth factor. , B-6, and B-12) may cut the risk of heart disease by lowering homocysteine Homocysteine Definition Homocysteine is a naturally occurring amino acid found in blood plasma. High levels of homocysteine in the blood are believed to increase the chance of heart disease, stroke, Alzheimer's disease, and osteoporosis. in the blood, but you'd get as much from almost any multivitamin mul·ti·vi·ta·min adj. Containing many vitamins. n. A preparation containing many vitamins. multivitamin (or highly fortified cereal like Total). Breakfast Bars "All the nutrition of a bowl of instant oatmeal," says the label of Quaker Oatmeal Breakfast Squares. For years, cereal companies have been trying to convince people who eat breakfast on the run that they can get their cereal in a portable rectangle. Some (like Kellogg's Nutri-Grain Cereal Bars) are the nutritional equivalent of white bread and jam. Others (like Nutri-Grain Muffin Bars) are essentially low-fat cookies. Milk-and-cereal bars by Kellogg and General Mills are the most deceptive, because they imply that each bar delivers a serving of milk. In fact, the "milk filling" consists largely of sugar, non-fat milk, and enough hydrogenated palm or palm kernel oil to supply two or three grams of heart-damaging saturated-plus-trans fat. All have 10 to 20 grams (about three to five teaspoons) of sugar and little or no fiber. In contrast, Quaker Oatmeal Breakfast Squares have a nice shot of fiber (three grains for most flavors), though their calories (220) and sugar (20 grams) are higher than what you'll find in most bars. And if you eat one without milk, you're getting only four grams of protein (out of your 50-gram daily target). So far, there's no substitute for the healthiest (high-fiber, low-sugar) cereals in a bowl of cold milk. Soy Soy has hit the mainstream. General Mills's Harmony cereal juxtaposes "with soy" and "proud to support The Breast Cancer Research Foundation" on its box. In fact, the evidence that soy protects against breast cancer is still inconclusive. What's more, Harmony has only two grains of soy protein Soy protein is generally regarded as the storage protein held in discrete particles called protein bodies which are estimated to contain at least 60–70% of the total soybean protein. per serving. So far, the only well-established claim for soy is that it helps lower cholesterol. For example, Health Valley Soy Flakes notes that "after many years of research, the FDA has concluded that 25 grams of soy protein per day, as part of a diet low in saturated fats and cholesterol, may reduce the risk of heart disease." Cereals like Harmony cannot carry the FDA-approved heart disease claim because they don't have enough soy. Foods need at least 6 1/4 grams of soy protein per serving--a quarter of the 25-gram daily target--to qualify. Other cereals can't make the approved claim because they contain soy isoflavones isoflavones (īˑ·sō·flāˈ·vōnz), n.pl phytoestrogenic compounds found in various plants, including red clover and soy. instead of soy protein. Barbara's Bakery Soy Essence, which has no soy protein and 21 mg of isoflavones per serving, points out that "in cultures where soy has been a staple for thousands of years, there are lower rates of obesity, heart disease and many types of cancers." But so far, the evidence is shaky that the estrogen-like isoflavones can curb menopausal hot flashes hot flashes Hot flush Gynecology A symptom afflicting 80-85% of middle-aged ♀, first occurring during the perimenopause, continuing with ↓ intensity for yrs, manifesting itself as transient waves of erythema and uncomfortable warmth beginning in the , protect bones, or reduce the risk of cancer, heart disease, or obesity. Flax flax, common name for members of the Linaceae, a family of annual herbs, especially members of the genus Linum, and for the fiber obtained from such plants. The flax of commerce (several varieties of L. Flax is following in soy's footsteps. It's hot in natural food states, which means that it's probably poised to show up in cereals made by the Big Three. As the label of Nature's Path Flax Plus explains, "Omega-3 fatty acids This is a list of omega-3 fatty acids. Common name Lipid name Chemical name α-Linolenic acid (ALA) 18:3 (n-3) octadeca-9,12,15-trienoic acid Stearidonic acid 18:4 (n-3) octadeca-6,9,12,15-tetraenoic acid , specifically alpha-linolenic acid Noun 1. alpha-linolenic acid - a polyunsaturated fatty acid with 18 carbon atoms; the only omega-3 fatty acid found in vegetable products; it is most abundant in canola oil; a fatty acid essential for nutrition (ALA), are found in canola oil Noun 1. canola oil - vegetable oil made from rapeseed; it is high in monounsaturated fatty acids canola vegetable oil, oil - any of a group of liquid edible fats that are obtained from plants , wheat germ wheat germ n. The vitamin-rich embryo of the wheat kernel that is separated before milling for use as a cereal or food supplement. wheat germ Noun the vitamin-rich middle part of a grain of wheat , soybeans, hempseeds, and flaxseeds. Flaxseeds are the richest plant source of ALA." The cereal box neglects to mention that fish oils, not ALA, are the omega-3 fats that are most strongly linked to a lower risk of heart disease. And our bodies may convert very little alpha-linolenic acid into EPA EPA eicosapentaenoic acid. EPA abbr. eicosapentaenoic acid EPA, n.pr See acid, eicosapentaenoic. EPA, n. (eicosapentaenoic acid eicosapentaenoic acid /ei·co·sa·pen·ta·eno·ic ac·id/ (EPA) (i-ko?sah-pen?tah-e-no´ik) an omega-3, polyunsaturated, 20-carbon fatty acid found almost exclusively in fish and marine animal oils. ) and DHA DHA docosahexaenoic acid. DHA, n.pr See acid, docosahexaenoic. (docosahexaenoic acid docosahexaenoic acid /do·co·sa·hexa·eno·ic ac·id/ (do-ko?sah-hek?sah-e-no´ik) an omega-3, polyunsaturated, 22-carbon fatty acid found almost exclusively in fish and marine animal oils. ), the longer chain omegas that are found in fish oil. Nevertheless, if you're not getting omega--3s from fish, fish oil pills, or canola canola see brassicanapus. or soybean oils, the alpha-linolenic acid in flax may help land certainly can't hurt). Most flax cereals have anywhere from 400 mg to 2,400 mg of omega-3s (ALA) per serving. The National Academy of Sciences recommends that women consume about 1,100 mg of alpha-linolenic acid a day and that men consume about 1,600 mg. (Soybean oil has 900 mg and canola oil has 1,300 mg per tablespoon.) Flaxseed flaxseed /flax·seed/ (flak´sed) linseed. (not flaxseed oil Noun 1. flaxseed oil - a drying oil extracted from flax seed and used in making such things as oil paints linseed oil linoleic acid, linolic acid - a liquid polyunsaturated fatty acid abundant in plant fats and oils; a fatty acid essential for nutrition; ) is also a good source of fiber. Check the label to see how much fiber you're getting. Other claims for flax are more iffy if·fy adj. if·fi·er, if·fi·est Informal Doubtful; uncertain: an iffy proposition. [From if. : Nature's Path Flax Plus says that omega-3 fats are "associated with reducing inflammation, discouraging blood clotting blood clotting, process by which the blood coagulates to form solid masses, or clots. In minor injuries, small oval bodies called platelets, or thrombocytes, tend to collect and form plugs in blood vessel openings. , and expanding blood vessels." According to Uncle Sam Cereal Uncle Sam Cereal is a ready-to eat breakfast cereal, first introduced in 1908 by U.S. Mills of Omaha, Nebraska. The company relocated to Needham, Massachusetts sometime after the 1970s. , "Flaxseed, which contains omega-3 fatty acids, tends to be filling and can help curb the appetite." That's one part science and nine parts wishful thinking wishful thinking Psychology Dereitic thought that a thing or event should have a specified outcome . The Snap Crackle crackle /crack·le/ (krak´'l) rale. , Pop Chart Best Bites have at least 3 grams of fiber and no more than 8 grams of sugar. Honorable Mentions have no sugar limit, but have at least 5 grams of fiber. Neither has more than 1 gram of saturated fat. (We waived the sugar limit for Honorable Mentions because 5 grams of fiber is a substantial step towards your 25-gram daily goal. What's more, the sugar numbers on cereal labels include both refined sugar and the naturally occurring sugar in fruit. We wouldn't want the sugar limit to penalize pe·nal·ize tr.v. pe·nal·ized, pe·nal·iz·ing, pe·nal·iz·es 1. To subject to a penalty, especially for infringement of a law or official regulation. See Synonyms at punish. 2. high-fiber cereals, like raisin bran, that get some of their sugar from fruit.) Within each section, cereals are ranked from most to least fiber, then least to most sugar and calories.
Calories Fiber Sugar *
(grams) (grams)
6 grams of fiber or more
([check][check]) General Mills Fiber 60 14 0
One (1/2 cup) (#)
([check][check]) Kellogg's All-Bran 50 13 0
Extra Fiber (1/2
cup) (#)
([check][check]) Kellogg's All-Bran 70 13 8
Bran Buds (1/3 cup)
([check]) Nature's Path 180 11 10
Optimum Slim
(1 cup)
([check][check]) Uncle Sam Cereal 210 10 1
(1 cup) (1)
([check][check]) Kellogg's Original 80 10 6
All-Bran (1/2 cup)
([check]) Peace Cereal 170 10 9
Essential 10
(1 cup) (1)
([check]) Kashi Good Friends 150 10 11
Cinna-Raisin
Crunch (1 cup)
([check]) Nature's Path 190 10 16
Optimum Power
Breakfast (1 cup)
([check][check]) Post 100% Bran 80 9 7
(1/3 cup)
([check][check]) Kashi GoLEAN or 110 9 7
Original Good
Friends
(3/4 cup) (2)
([check][check]) Post Shredded 200 8 1
Wheat'n Bran (1
1/4 cups)
([check][check]) Barbara's Bakery 90 8 5
GrainShop (2/3 cup)
([check]) Back to Nature Ultra 190 8 11
Flax (1 cup)
([check]) General Mills 200 8 12
Multi-Bran Chex
(1 cup)
([check]) Kashi GoLEAN Crunch 190 8 13
(1 cup)
([check]) Malt-O-Meal Raisin 190 8 17
Bran (1 cup)
([check]) Post Raisin Bran 190 8 20
(1 cup)
([check][check]) Kashi Seven in the 210 7 3
Morning (1/2 cup)
([check][check]) Nature's Path Flax
Plus or Heritage 100 7 5
Multigrain
(3/4 cup) (2)
([check]) Nature's Path Muesli 220 7 10
(1/2 cup) (1)
([check]) Zoe Flax & Soy 180 7 12
Granola (2/3 cup)
(1)
([check]) Nature's Path
Granola, Hemp Plus, 270 7 13
Pumpkin Flax Plus,
or Raspberry
Heritage
(1 cup) (2)
([check]) Kellogg's Raisin 190 7 19
Bran (1 cup)
([check][check]) Shredded Wheat, 170 6 0
spoon size, any
brand (1 cup)
([check][check]) Nature's Path Millet 100 6 5
Rice Oatbran or 8
Grain (2/3 cup) (2)
([check][check]) Post Grape-Nuts 200 6 5
(1/2 cup)
([check][check]) Barbara's Bakery 100 6 6
Cinnamon Puffins
(3/4 cup)
([check][check]) Kashi Organic 190 6 7
Promise, Autumn
Wheat (1 cup)
([check]) Nature's Path 100 6 9
Honey'd Raisin
Bran (3/4 cup)
([check]) Health Valley Golden 190 6 9
Flax (3/4 cup)
([check]) Quaker Oat Bran 210 6 9
(1 1/4 cups)
([check]) Health Valley Low 190 6 10
Fat Granola (2/3
cup) (1)
([check]) General Mills Gold 170 6 12
Medal Raisin Bran
(1 1/3 cups)
([check]) Health Valley Raisin 190 6 13
Bran Flakes
(1 1/4 cups)
([check]) Post Fruit & Bran 200 6 15
(1 cup) (1)
5 grams of fiber
([check][check]) Shredded Wheat, any 160 5 0
brand (2 biscuits)
([check][check]) Barbara's Bakery 90 5 5
Original Puffins
(3/4 cup)
([check][check]) Barbara's Bakery Soy 100 5 5
Essence (3/4 cup)
([check][check]) Nature's Path 100 5 5
Multigrain Oatbran
(2/3 cup)
([check][check]) Post Bran Flakes 100 5 5
(3/4 cup)
([check][check]) Kashi Heart to Heart 110 5 5
(3/4 cup)
([check][check]) General Mills Wheat 180 5 5
Chex (1 cup)
([check][check]) Quaker Crunchy Corn 90 5 6
Bran (3/4 cup)
([check][check]) Kellogg's Complete 100 5 6
Bran Flakes
(3/4 cup) (1)
([check][check]) Health Valley Soy 190 5 7
Flakes (1 1/4 cups)
([check][check]) Familia No Added 200 5 8
Sugar Swiss
Muesli (1/2 cup)
([check]) Malt-O-Meal Balance 110 5 10
with Berries (1 cup)
([check]) Kellogg's Raisin or
Strawberry 180 5 10
Mini-Wheats
(3/4 cup) (2)
([check]) Post Selects Banana 240 5 11
Nut Crunch (1 cup)
([check]) Frosted Shredded
Wheat, spoon size, 180 5 12
any brand (1 cup)
([check]) Barbara's Bakery 220 5 12
Shredded Oats (1
1/4 cups)
([check]) Quaker Squares 220 5 12
(1 cup) (1)
Kellogg's Cracklin 200 5 15
Oat Bran
(3/4 cup) (X)
([check]) General Mills 180 5 18
Wheaties Raisin
Bran (1 cup)
([check]) General Mills Total 170 5 20
Raisin Bran (1 cup)
3 to 4 grams of fiber
([check][check]) Weetabix (2 biscuits) 120 4 2
([check][check]) Health Valley SoyO's 180 4 2
(1 cup)
([check][check]) Health Valley Flakes,
Amaranth, Blue 100 4 5
Corn, Fiber 7,
Healthy Fiber, or
Oat Bran
(3/4 cup) (2)
([check][check]) Barbara's Bakery 120 4 5
Shredded Spoonfuls
(3/4 cup)
([check][check]) Nature's Path 100 4 6
Heritage Bites
(3/4 cup)
([check][check]) Alpen No Added Sugar 200 4 7
or Salt (2/3 cup)
([check][check]) Familia Low Fat 190 4 8
Muesli (2/3 cup)
([check][check]) Post Selects Great 220 4 8
Grains Crunchy
Pecans (1/2 cup)
Alpen Original 200 4 11
(2/3 cup)
General Mills 210 4 13
Wheaties Energy
Crunch (1 cup)
Quaker 100% Natural 220 4 14
Granola (1/2 cup)
(1, X)
Familia Original 210 4 16
Recipe Swiss Muesli
(1/2 cup)
Kellogg's Mueslix 200 4 17
(2/3 cup)
General Mills 210 4 18
Oatmeal Crisp
(1 cup) (1)
Kellogg's Raisin 190 4 20
Bran Crunch (1 cup)
([check][check]) General Mills 110 3 1
Cheerios (1 cup)
([check][check]) Malt-O-Meal Toasty 110 3 1
O's (1 cup)
([check][check]) Barbara's Breakfast 110 3 2
O's (1 1/4 cups)
([check][check]) Health Valley Just 100 3 3
Flakes or Oat Bran
O's(3/4 cup) (2)
([check][check]) General Mills 110 3 4
Wheaties (1 cup)
([check][check]) Post Grape-Nuts 110 3 4
Flakes (3/4 cup)
([check][check]) General Mills Whole 110 3 5
Grain Total (3/4 cup)
([check][check]) Nature's Path
Heritage O's or 110 3 5
Kamut Krisp
(3/4 cup) (2)
([check][check]) Barbara's Bakery 110 3 6
Crispy Wheats
(3/4 cup)
([check][check]) General Mills 110 3 6
MultiGrain Cheerios
(1 cup)
([check][check]) Kashi Medley 120 3 6
(3/4 cup)
([check][check]) Nature's Path Oaty 120 3 7
Bites (3/4 cup)
([check][check]) Health Valley Apple
Cinnamon or Honey 180 3 7
Nut SoyO's
(1 cup) (2)
General Mills Basic 200 3 14
4 (1 cup)
Post Selects 210 3 14
Cranberry Almond
Crunch (1 cup)
Kellogg's Just Right 220 3 15
(1 cup)
Kellogg's Low Fat 210 3 16
Granola (1/2-2/3
cup) (1)
Quaker 100% Natural 210 3 18
Low Fat Granola
(13 cup)
Kellogg's Apple 190 3 19
Cinnamon Fruit
Harvest (1 cup)
Less than 3 grams of fiber
Post Honey Bunches of 120 2 7
Oats (3/4 cup) (1)
Quaker Life 120 2 8
(3/4 cup) (1)
Kellogg's Strawberry 110 2 9
Blueberry Fruit
Harvest (3/4 cup)
Kashi Organic
Promise, Cranberry 120 2 9
Sunshine or
Strawberry Fields
(1 cup) (2)
General Mills Berry 110 2 11
Burst Cheerios
(1 cup) (1)
General Mills Honey 120 2 11
Nut Cheerios
(1 cup)
General Mills 200 2 11
Harmony
(1 1/4 cups)
Kellogg's Smart 180 2 15
Start (1 cup)
Quaker Puffed Wheat 50 1 0
(1 1/4 cups)
Kellogg's Corn
Flakes, Crispix, 110 1 3
Product 19, or
Special K
(1 cup) (2)
General Mills Brown 110 1 9
Sugar & Oat Total
(3/4 cup)
Kellogg's Special K 110 1 10
Red Berries (1 cup)
Post Honey-Comb 110 1 11
(1 1/3 cups)
General Mills Apple 120 1 13
Cinnamon Cheerios
(3/4 cup)
General Mills Lucky 120 1 13
Charms or Trix
(1 cup) (2)
Kellogg's Apple
hacks, Froot Loops, 120 1 14
or Frosted Flakes
(3/4 -1 cup) (2)
General Mills Corn or 120 0 3
Rice Chex (1-1/4
cups) (2)
Kellogg's Rice 120 0 3
Krispies (1 1/4
cups)
General Mills Total 110 0 4
Corn Flakes (1 1/3
cups)
Breakfast Bars
Kashi GoLEAN Bars 290 6 32
(1,X)
Kashi GoLEAN Crunchy 160 5 14
Bars (1,X)
Quaker Oatmeal On The 190 3 14
Go Bars (1,X)
Quaker Oatmeal 220 3 20
Breakfast
Squares (1)
Kellogg's Special 90 1 9
K Bar (1)
Kellogg's Cereal & 110 1 11
Milk Bars (1,X)
Kellogg's Nutri-Grain 140 1 13
Cereal or Yogurt
Bars (2)
General Mills Oatmeal 150 1 14
Crisp Fruit'n
Cereal Bars (1)
Quaker Fruit & 130 1 15
Oatmeal Cereal
Bars (1)
General Mills Milk'n 170 1 16
Cereal Bars (1,X)
Kellogg's Nutri-Grain 170 1 17
Muffin Bars (1)
([check][check]) Best Bite. ([check]) Honorable Mention. * Includes
both added (refined) sugar and any natural sugar from fruit. # Contains
the artificial sweetener aspartame (NutraSweet). (1) (Average of the
entire line. (2) Average of the varieties listed. (X) Contains more
than 1 gram of saturated fat.
Daily Values (daily levels for a 2,000-calorie diet): Fiber: 25 grams.
Saturated Fat: 20 grams.
Source: Manufacturers and U.S.D.A. National Nutrient Database for
Standard Reference (www.nal.usda.gov/fnic/foodcomp/index.html).
The use of information from this article for commercial purposes is
strictly prohibited without written permission from CSPI.
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