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Cerberian Jump-Starts the Channel with Marketlink Relationship.

Business Editors/High-Tech Writers

SALT LAKE CITY--(BUSINESS WIRE)--June 4, 2001

Cerberian Engages Marketlink Technologies to Extend

Cerberian Internet Manager's Services to a Nationwide VAR and

Business-User Community

Cerberian Inc. Monday announced an agreement with Marketlink Technologies to outsource sales and marketing of Cerberian Internet Manager.

With a specific emphasis on the VAR channel, Marketlink will add Cerberian's service to its existing line assortment. Through Marketlink's established, trusted, and experienced sales team, Cerberian plans to greatly extend its reach and market penetration beyond the abilities typical of young technology companies.

"Marketlink is very excited to add Cerberian Internet Manager to its line," said Stan Schreyer, chief operating officer at Marketlink Technologies, LLC. "Cerberian's offerings are very synergistic with the other Internet, storage, security, and networking products we offer to the computer reseller and VAR communities. We see Cerberian as a missing piece of the puzzle to help round out our total offering.

"We expect that our relationships and experience will serve as a perfect avenue to extend Cerberian's market presence into areas left previously untouched."

"Like most young technology companies, our focus has been on creating the best possible solution for our customers," said Jeff Smith, chief executive officer of Cerberian Inc.

"Now that we have the best product, our partnership with Marketlink enables us to reduce time to market and leverage the relationships they have established with resellers rather than building the channel on our own.

"Marketlink will become our channel to the market, allowing us to move from our current push strategy into a fully mature and active pull strategy empowered by Marketlink's experienced, widespread, and trusted sales force."

Marketlink is a professional outsourced technology sales and marketing organization focused on the end-user and VAR channel. The company's 50 sales representatives -- based in strategic areas nationwide -- will immediately begin offering Cerberian Internet Manager to computer resellers, VARs, and end-user businesses throughout the country.

With an average selling experience of at least five years per sales representative in their respective regions, Marketlink representatives bring an unequalled level of experience and relationships that companies like Cerberian can leverage to jump-start channel activities.

Cerberian Internet Manager is a simple and affordable managed service that helps businesses responsibly manage, protect, and serve their Internet assets. It provides monitoring, blocking, filtering, and reporting capabilities that help businesses eliminate loss in productivity and drains on bandwidth while managing Internet liability and safety issues.

As an entirely Web-based solution, Cerberian Internet Manager is a scalable, easy-to-manage, and simple-to-deploy solution that moves Internet management beyond simple blocking and filtering.

The patent pending Rapid Data Capture (RDC)(TM) technology, combined with Cerberian's Dynamic Real-Time Rating (DRTR)(TM) service, provides businesses with a complete solution that immediately integrates with an existing infrastructure at no additional cost. The bottom line is reduced cost of ownership and measurable return on investment.

About Cerberian

Cerberian Inc. is a private company founded in April 2000 to provide the world's best Internet management service designed to help businesses improve productivity, free up bandwidth, and control Internet access. The company's mission is to manage, serve, and protect the Internet experience in the workplace and at home.

Cerberian offers the first totally Web-based, outsourced Internet management service that monitors, manages, and reports on Internet activity.

For more information about Cerberian, readers can go to www.cerberian.com or can send e-mail to info@cerberian.com.

About Marketlink Technologies

Marketlink is the premier outsourced sales and marketing organization for the computer channel. The company links computer industry manufacturers with the appropriate marketing channels to enable companies to get products out to customers quickly and efficiently.

Marketlink is a national channel development organization, with more than 50 technical sales professionals building sales channels for computer technology manufacturers.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 4, 2001
Words:621
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