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Cenveo Teams with Distant Counterpart to Produce Complex Job for Leading Paper Manufacturer.


ENGLEWOOD, Colo. -- The little matter of the 2,660 miles between them was just a minor production detail for the Atlanta, Georgia, and Portland, Oregon facilities of Cenveo (NYSE NYSE

See: New York Stock Exchange
:CVO CVO Chief Visionary Officer (corporate title)
CVO Cascades Volcano Observatory (USGS)
CVO Commercial Vehicle Operations
CVO Chief Veterinary Officer
CVO Custom Vehicle Operations
) as they joined forces to complete a complex promotional project for Georgia-Pacific.

Producing the "Win with Georgia-Pacific" package linked the capabilities of both plants in a fashion typical of the Commercial segment of Cenveo, a leading provider of visual communications. It also demonstrated the get-it-done attitude that keynotes operations in Atlanta, where Cenveo is a regional leader in annual reports, marketing materials, and other high-quality printed products.

"Win with Georgia-Pacific" is a multi-part sales kit consisting of a sports-themed paper swatch book and supporting items. Its pages are a mix of coated and uncoated papers printed with conventional, UV, and digital inks. Rose Mery Cox, the Cenveo account executive for Georgia-Pacific in Atlanta, says it was clear from the outset that the best way to handle the job would be to assign its various components to the Commercial segment facilities best equipped to handle them.

Thus, Portland was tasked with the production of the swatch book because of its expertise in UV printing. Atlanta printed the kit's pocket folder In a graphical user interface (GUI), a simulated file folder that holds data, applications and other folders. Folders were introduced on the Xerox Star, then popularized on the Macintosh and later adapted to Windows and Unix. In Unix and Linux, as well as DOS and Windows 3. , letterhead, and insert brochures. A digital color press was used for the tabbed section of the swatch book that showcases the reproduction qualities of Georgia-Pacific's digital papers.

Cox notes that splitting production between the plants meant meeting critical ink matching and proofing requirements in both locations. With the help of remotely accessed PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.  proofs and the support of a project coordinator in Portland, she was able to track and control all phases of the job until it was time to go to Oregon for the press check that would release the swatch book to full production.

Also traveling from Atlanta to Portland for the three-day exercise was Charmaine Ward Jackson, Georgia-Pacific's director of marketing and communications, who calls working with Cenveo in two locations "well orchestrated or·ches·trate  
tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates
1. To compose or arrange (music) for performance by an orchestra.

2.
 - resulting in a great experience and swatch book for Georgia-Pacific."

Jackson says she approved production of about 20,000 copies of "Win with Georgia-Pacific," which recently were sent to all of the company's merchant distributors, sample houses, and other customer accounts. A souvenir for sports fans as well as a sales tool for paper dealers, the kit sparks excitement with vivid images Vivid Image is a firm specializing in web design, online advertising and software services for a range of FTSE 100 and Global 1000 companies.

Founded by Philip Warner in 1997, Vivid Image was joined by Damian Kimmelman in 2005.
 of athletic competition, a sports trivia section, and a glossary A term used by Microsoft Word and adopted by other word processors for the list of shorthand, keyboard macros created by a particular user. See glossaries in this publication and The Computer Glossary.  of sporting terms.

"It aims to inspire the same feeling you get when somebody slides into the plate and scoring a run," Jackson says.

She adds that because a swatch book is a paper company's most quality-critical promotional item Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message, using techniques such as Embroidery, Silkscreen, or , the choice of Cenveo to produce "Win with Georgia-Pacific" was a carefully considered one.

"First and foremost, Cenveo offered us good value," Jackson says. "The choice wasn't about going with the lowest vendor, but with the vendor that would give us a well-rounded bid meeting all of our requirements for quality and service."

She adds that she was "extremely impressed" with the Cenveo personnel she dealt with, but particularly Cox, whom Jackson credits with having "a wealth of experience in the paper industry."

Cox says that "Win with Georgia-Pacific" is an excellent example of the Cenveo ability to provide whatever its customers want by tapping into the extensive resources of the Commercial segment. Consisting of more than 60 print and envelope plants across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Cenveo offers customers local service as well as access to everything that Cenveo has to offer for getting the job done.

This access gives Cenveo sales representatives a powerful competitive edge, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Cox, a former paper sales professional who has been with the company for six years.

"One of the main reasons I decided to work for Cenveo is that I'm not limited to the capabilities of one plant," she says. "If we can't do it in Atlanta, we can get it for the customer from another Cenveo location."

The option came in handy for Cox when another of her customers needed a very large format offset press for an order of wrapping paper Noun 1. wrapping paper - a tough paper used for wrapping
kraft, kraft paper - strong wrapping paper made from pulp processed with a sulfur solution

butcher paper - a strong wrapping paper that resists penetration by blood or meat fluids
. She sent the job to the Cenveo facility in St. Louis, MO, which has a six-color, 55" machine in its pressroom. "I checked around, and I discovered that no other printer in the Atlanta market had the equipment for this job," says Cox. "That's why we got it."

In the same way, Cox got the checkered check·ered  
adj.
1. Divided into squares.

2. Marked by light and dark patches; diversified in color.

3. Marked by great changes or shifts in fortune: a checkered career.
 flag from NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  in a project that required web offset printing -- a capability that the Atlanta facility does not have. However, the Cenveo facility in Waterbury, CT has advanced heatset web equipment, and that was where Cox sent the job. Flexibility in the bidding and estimating process also was a point in her favor: "I was able to get the best price for the customer by quoting the job at three different Cenveo facilities. That's another advantage of selling for a company that has a national footprint."

According to Cox, these factors add up to leadership in its regional market and strength on a national scale as well. "What sets us apart from our competitors is the depth of our service -- the way we can pool all of our assets to offer up solutions."

About Cenveo

Cenveo, Inc. (NYSE:CVO), www.cenveo.com, is one of North America's leading providers of visual communications with one-stop services from design through fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
. The company is uniquely positioned to serve both direct customers through its Commercial segment, and distributors and resellers of printed office products through its Quality Park Resale segment. The company's broad portfolio of services and products include e-services, envelopes, offset and digital printing, labels, and business documents. Cenveo currently has approximately 10,000 employees and more than 80 production locations plus five advanced fulfillment and distribution centers throughout North America. In early 2004, Cenveo was voted second place in the printing and publishing category as Fortune Magazine's Most Admired Companies and ranked number five of the Russell 3000 companies on Corporate Governance Corporate Governance

The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law.
 Quotients by Institutional Shareholder Services. The company is headquartered in Englewood, Colorado Englewood is a city in Arapahoe County, Colorado, USA. As of 2005, the city is estimated to have a total population of 32,350.[5] It is part of the Denver-Aurora Metropolitan Area. .

Cenveo, Quality Park and Vision Delivered are trademarks of Cenveo, Inc.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2005
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