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Century Group Acquires BroadcastBid.com.


ORLANDO, Fla. -- Century Group, Inc. (Pink Sheets:CEYG) has completed the acquisition of pioneer radio Internet auctions provider BroadcastBid.com in a stock swap A stock swap also known as a share swap or equity swap is a business takeover in which the acquiring company uses its own stock to pay for the acquired company.  deal designed to bolster Century Group's value.

Terms of the deal call for Century Group to acquire all outstanding stock of BroadcastBid.com, Inc. (http://www.BroadcastBid.com) in exchange for a majority of shares of Century Group common stock. Century Group said it plans to fully integrate the BroadcastBid.com products and additional online media services and brands into its operations immediately.

Through its affiliate network, BroadcastBid.com, Inc. will enable traditional media stations to harness the power of the Internet to monetize their listening or viewing audiences in an innovative and decidedly non-traditional way. BroadcastBid.com focuses on providing radio stations with addictive content that drives traffic to their sites and keeps the audience buying, opening up an entire new avenue for advertising revenue. By acquiring BroadcastBid.com and its recurring monthly revenues, Century Group is getting a thriving and innovative new business that provides both listeners and traditional media stations with value-added opportunities while enhancing overall revenue and profitability.

Radio Industry:

Internet advertising is currently a 20 billion dollar a year business. Radio advertising through Internet ad revenues is growing every year. John Hagan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Clear Channel Radio (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
) said, "The number of people listening to radio online has grown fivefold fivefold
Adjective

1. having five times as many or as much

2. composed of five parts

Adverb

by five times as many or as much

Adj. 1.
 over the past five years and it's time to step up our programming here." Together radio industry leaders like XM Satellite Radio (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:XMSR XMSR XM Satellite Radio (formerly AMRC) ) and SIRIUS Satellite Radio
"SIRIUS" redirects here. For other uses, see Sirius (disambiguation).
Sirius Satellite Radio NASDAQ: SIRI is one of two satellite radio (SDARS) services operating in the United States and Canada, along with XM Satellite Radio.
 (NASDAQ:SIRI) and Clear Channel Radio (NYSE:CCU) will create a stronger platform for future innovation within the radio industry and will provide significant benefits to all.

About BroadcastBid.com:

BroadcastBid.com is entering the marketplace with a unique product that fills a definite need in traditional media companies and which will offer auctions similar to eBay (NASDAQ:EBAY) that may find it increasingly hard to attract revenue from modern Internet media users. BroadcastBid.com offers radio stations different ways to generate non-traditional revenue, from set-price sales to classifieds.

About Century Group, Inc:

Century Group provides exciting new opportunities in non-traditional revenue and content offering in the online media space to complement offline advertising and marketing. Century Group is currently investigating partnerships to provide traditional media stations with value-added opportunities to generate revenue and enhance profitability while providing the consumer with addictive and recurring content that will drive those revenues for the broadcasters.

For more information on BroadcastBid.com or to see BroadcastBid.com's Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Act Disclaimer Notice, go to www.BroadcastBid.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 27, 2007
Words:431
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