Century Announces Joint Venture with Aloe Commodities International to Develop Full Line of Health Drinks for 370 Bally Total Fitness Centers.

Business Editors

LINWOOD, N.J.--(BUSINESS WIRE)--March 8, 2000

Century Industries, Inc. (NASDAQ OTC:BB CNTI) announced today that its new management team has entered into a Joint Venture agreement with Aloe Commodities International to develop a full line of health drinks for Bally Total Fitness Holding Corporation.

The line will consist of 12 different health drinks to be marketed throughout the 370 Bally Total Fitness Centers nationwide in the United States, and marketed through a sub-license maintained with Bally Total Fitness. These ready to drink products include drinks infused with aloe vera and other nutritional supplements. The drinks will also be marketed through retail stores.

Gross revenues from this single mass marketing are projected to reach $20-25,000,000 in the next 12 months, and should produce significant earnings based on current margins.

Century's new management team has organized Century, as a health products marketing company, into 3 separate divisions, denominated as (1) the Nutritional Division, (2) the Membership Marketing Division, and (3) the Web Technology Division.

The Bally Fitness Centers drinks will be designed, produced and distributed through the Nutritional Division. The Nutritional Division will report revenues in excess of $2,000,000 from Network Marketing for the year 1999, as a result of the Company's acquisition of the assets of Worldwide Network, Inc. in December, 1999.

This JV alliance follows on the heels of Worldwide's recent completion of the bulk sale of $600,000 of its Nautilus health supplements products.

Carl Valore, CEO of Century, stated: "This JV with Aloe Commodities for the Bally Fitness Centers, will give us a huge retail showcase for Sports Nutrition and Weight Management health drinks in a nationwide environment.

This showcase will help fire the health conscious consumer's imagination and their desire to participate in the 'Self Care' nutrition market. A Self Care market is neither alternative care nor supplemental care, and feeds the consumers' desire to stay healthy. Prevention Magazine reports that 74.4 million adults say they are more likely to treat themselves before seeing a doctor."

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995.

Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence upon third party suppliers, intellectual property rights, and other risks detailed from time to time in the Company's periodic reports filed with the Securities & Exchange Commission.