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Century 21 Real Estate signs master franchise agreement for Philippines; 80 real estate brokerage offices to open by Sept. 1998.


Pittman, managing partner and chief executive officer of Century 21 Real Estate Corp. today announced the signing of a 25-year, master franchise agreement for the development of CENTURY 21(R) real estate offices in the Philippines.

Pittman, together with Reynaldo Concepcion, chairman of the board; and Justianano Mantaro II, president, Century 21 of the Philippines Inc., said the agreement is the beginning of a new era in the way real estate is bought and sold in the Philippines.

Pittman reported that Concepcion expects to have 80 offices open and staffed within the next 42 months in metro Manila For the capital city of the Philippines, see .
Metropolitan Manila (Filipino: Kalakhang Maynila) or the National Capital Region (NCR) (Filipino: Pambansang Punong Rehiyon
 and other major metropolitan centers throughout the Philippines.

"Renee has a proven track record of accomplishment in the business realm of franchising. With his extensive knowledge of the real estate market in the Philippines, and his commitment of quality service to his customers, we expect him to outpace all our expectations," Pittman said. "We welcome Reynaldo Concepcion and his vision for the development of CENTURY 21 offices throughout the Philippines," Pittman added. "His record of achievement is enviable, and we look forward to the opening of our first offices in the Philippines."

Concepcion, in partnership with his wife, operates diversified real estate development, manufacturing, distribution, communications, banking and lodging companies in the Philippines. The Concepcion family business is the Days Inn master franchisee for the Philippines, Thailand, and Malaysia.

"The CENTURY 21(R) brand and its reputation for quality service is ideally suited for the Philippines," said Henry Silverman, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of HFS (Hierarchical File System) The file system used in the Macintosh. The first version, known as "Mac OS Standard," was introduced in 1985. HFS+, an enhanced version, came out in 1998 in preparation for the upcoming Mac OS X operating system.  Inc., the parent company of Century 21 Real Estate Corp. "We expect to see dynamic growth in this area of the Pacific."

HFS Inc. is the world's largest franchisor of hotels and residential real estate brokerage offices. Its stock is listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol "HFS." In lodging, the company has more than 5,000 Days Inn, Howard Johnson Several prominent people have been named Howard Johnson:
  • Howard Deering Johnson (1897–1972), founder of Howard Johnson's restaurants
  • Howard Johnson (lyricist) (1887–1941), American song-writer
, Knights Inn, Park Inn International, Ramada ra·ma·da  
n. Southwestern U.S.
1.
a. An open or semienclosed shelter roofed with brush or branches, designed especially to provide shade.

b. An open porch or breezeway.

2.
, Super 8, Travelodge and Villager Lodge franchised hotels with about 475,000 rooms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Europe. In residential real estate, HFS has approximately 6,100 CENTURY 21 franchised offices in the United States and 14 other countries and territories.

CONTACT: Richard Edmonds, 212/484-7162
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 9, 1996
Words:372
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