Centre Announces We're "Out of Our Minds" in New Ad Campaign; Campaign Features Work of Acclaimed Photographer Rodney Smith.NEW YORK--(BUSINESS WIRE)--March 17, 1999--Centre Solutions, a full-service provider of customized business risk insurance for corporations worldwide, will launch a new print advertising campaign in March. The Campaign is built around the theme, 'out of our minds.' It's a theme that summarizes the non-traditional approach Centre takes to financing and risk management for corporate clients by providing highly structured insurance and finance-based capital solutions as an alternative to traditional debt and equity. Targeted at corporate chief financial officers around the world, the print ads feature the acclaimed black and white photography of Rodney Smith. Smith's work has appeared in Mirabella, W and Lear's, and his corporate clients have included H.J Heinz, Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Life, Metropolitan Life and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . The campaign uses images of, among other things, men in bowler hats facing an endless horizon. "We believe Rodney Smith's unique images help communicate the innovative approach Centre employs when working with its corporate customers to solve complex financing problems," said Gayle Gorman, Centre's vice president, strategic marketing. "While our current clients understand how creative we can be in addressing their risk management challenges, the new ad campaign should help build awareness of our nontraditional approach among many other corporations around the globe." In addition, a paragraph of copy in each ad describes the benefits of working with Centre. The tagline is Centre: Reinventing Capital. The print advertising campaign was developed by Mangos Inc. of Malvern, Pennsylvania Malvern is a borough in Chester County, Pennsylvania, United States. The population was 3,059 at the 2000 census. Geography Malvern is located at (40.034557, -75.514396). , which is known for its creative communications solutions. The ads will appear in The Economist, CFO See Chief Financial Officer. Magazine (U.S., Asia and Europe), Harvard Business Review Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and , Fast Company, Institutional Investor Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. (U.S. and Europe) and Business Insurance in spring and fall campaigns. In addition, Smith's photography will be used in Centre's 1998 annual report, which will be distributed in April 1999. Mangos is also handling the creative execution and design of the annual report. Centre Solutions, a unit of Zurich Financial Services Zurich Financial Services Group is a major financial services group based in Zurich, Switzerland. Global operations North America The US consumer market is served primarily by Farmers Insurance Group the third largest personal lines property & casualty insurance Group, is a full-service provider of customized insurance, reinsurance The contract made between an insurance company and a third party to protect the insurance company from losses. The contract provides for the third party to pay for the loss sustained by the insurance company when the company makes a payment on the original contract. , structured finance and risk management programs. Centre has offices in Bermuda, Dublin, Hong Kong, London, New York, San Francisco, Sydney and Zurich. The company reported US$1.2 billion of capital and surplus, and US$3.9 billion of total assets as of year-end 1998, with total revenues of US$591 million for the same period, ending December 31, 1998. The Centre group of companies is rated "A" or "Excellent" by A.M. Best Company and "AA" or "Excellent" by Standard & Poor's Corporation for its claims-paying ability. The Zurich Financial Services Group is a leading, internationally recognized provider of insurance and financial services in non-life and life insurance, reinsurance and asset management. It offers solutions in the area of financial protection and asset accumulation to customers in the personal, commercial and corporate market segments. Headquartered in Zurich, Switzerland, the Zurich Financial Services Group has offices in more than 60 countries reaching over 30 million customers and employing some 68,000 people. Based on pro-forma consolidated figures for 1997, the Group achieved gross premiums of more than US$44 billion. This amount includes insurance deposits as well as premiums from the Farmers Exchange. The pro-forma net income for the year 1997 amounted to US$2.1 billion. On June 30, 1998, the Zurich Financial Services Group had US$403 billion of pro-forma assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. of which US$239 billion represent funds managed for third party institutional and retail customers. |
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