Centralized Marketing Company -CMC- Expands Customer Contact Center Operations To Philippines.

Business Editors

ICCM 2002

Booth #954

CHICAGO--(BUSINESS WIRE)--July 29, 2002

According to Frost & Sullivan, the market for contact center

systems in the Philippines is projected to grow at a compound annual

rate of 31 percent to $28 million by 2006

Centralized Marketing Company, Inc. (CMC), a customer contact outsource center based in Cordova, TN, and Transnational Diversified Group (TDG), a Philippines-based technology and information investment company, today announced that their new jointly-owned world-class contact center, e-Performax Centers Corp., will open in Manila, Philippines, in October 2002.

The Philippines represents the first 1,200-seat expansion for CMC's operation and maintains the company's focus of delivering superior service to its clients based on the principals of its award-winning Performance Maximization Process(TM). Industry reports say that in the United States alone, 1.5 million call center seats could be outsourced, and to date, the Philippines has less than 10,000 seats filled, indicating the industry's enormous potential in the Southeast Asian nation.

"We chose the Philippines because of its unique characteristics," says Teresa Hartsaw, president and CEO of e-Performax. "It has an Americanized-culture with a service orientation, a multi-lingual workforce, and best of all, eager college graduates who view the position of a contact center representative as a career. The new center in Manila affords us the ability to maintain our high-performance model and expand our operation in order to support a growing base of clients at a substantial cost savings. Ultimately, this expansion will maximize our clients' profitability."

CMC identified TDG as a viable partner because of its excellent reputation, commitment to quality service, track record in hiring and training high quality human resources and technology expertise. "We share CMC's vision for e-Performax Centers Corp. to become the world-class leader of contact center services by providing our clients unparalleled performance," says J. Roberto C. Delgado, chairman and CEO of TDG and chairman of e-Performax.

e-Performax Centers Corp. will differentiate its services by providing first-class training and driving superior performance at significantly lower prices both in the U.S. and the Philippines. "Our proprietary Performance Maximization Process is a model we've refined over the past 10 years to hire, recruit, motivate, train and drive performance results," Hartsaw says. "Our challenge in the U.S. is high employee turnover. Though turnover is less than 10 percent at our U.S.-based contact center, which is low by industry standards, the cost of providing training at the level we feel is necessary to drive a superior level of performance is cost prohibitive for a domestic expansion. In contrast, the call center representatives in the Philippines view their job as a career, which results in turnover of less than 1 percent per month, thereby providing a much better return on our investment in training for both our company and our clients."

ICCM attendees can learn more about e-Performax Centers at booth #954.

About Centralized Marketing Company

Founded in 1988 as a sales and marketing company, CMC opened its contact center in 1992 and has spent the last 10 years developing a showcase contact center using its proprietary Performance Maximization Process and cutting edge technology designed to provide its clients with measurably higher quality customer contact services, including inbound, outbound sales, customer service and Internet communication. CMC has leveraged the expertise of its sister company, Performance Consulting Group (PCG), a call center consulting and training company which has provided training for executives, management and representatives in more than 500 call centers throughout the U.S. For more information on CMC, visit www. eperformaxcenters.com.

About Transnational Diversified Group

Founded in 1976, TDG is an Asia-based business group of more than 30 operating companies, the majority of which are joint ventures with global partners. TDG's member companies represent a diversified group of industries including, logistics, shipping, warehousing, distribution, software development, e-commerce solutions, travel, real estate and ITenabled business process outsourcing services. Its U.S. partners include American Express, Federal Express, UPS, Disney Cruise Lines, Emery Worldwide and Domino's Pizza. For more information on TDG, visit www.tdgworld.com.