Central Government of India Adopts Activated Content Watermarking Technology to Combat Piracy.Business Editors/High-Tech Writers BELLEVUE, Wash.--(BUSINESS WIRE)--March 15, 2004 Activated Content Corporation, the entertainment industry's emerging technology and application services See ASP and Web services. partner of choice to protect, manage, and enhance digital content, today announced that the Central Government of India The Government of India (Hindi: भारत सरकार [3]Bhārat Sarkār), officially referred to as the Union Government, and commonly as Central Government has chosen to adopt its ActivatedAudio(TM) Watermarking technology, products and services, as one of the options in a move to combat music piracy in India. "India's vibrant entertainment community produces an incredible amount of original content which is falling prey to file swapping See peer-to-peer network and file sharing protocol. and bootlegging bootlegging, in the United States, the illegal distribution or production of liquor and other highly taxed goods. First practiced when liquor taxes were high, bootlegging was instrumental in defeating early attempts to regulate the liquor business by taxation. , exactly like the rest of the entertainment world," said Stuart Rosove, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Activated Content. "We are very excited about working with The Centre for Development of Advanced Computing Centre for Development of Advanced Computing (C-DAC), formerly known as National Centre for Software Technology) is a scientific society of the Department of Information Technology, Government of India. (C-DAC C-DAC Centre for Development of Advanced Computing (Pune, India) ) in their initial and ongoing efforts in developing country-wide anti-piracy programs." India's entertainment industry accounts for $2.1 billion of the country's total economy, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. statistics provided by the Government of India's Ministry of External Affairs. India's State Audio Distributors Association attests that music piracy has caused the sales of compact discs and cassettes in 2004 to have fallen by more than a third compared to last year. C-DAC officials said that after reviewing available technologies, products and services, it was clear that Activated Content offered the ideal solution from which to start anti-piracy efforts. Using Activated Content's software tool, users can 'embed' copyright information in digital audio products. The embedded information would contain specifics about the copyright owner, the batch number of the product and usage restrictions of the digital content. The hidden digital watermark A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified. does not alter the quality of the music content and is designed to be un-detectable to the human ear. The C-DAC, will also use Activated Content's detection software to enable authorities to check 'hidden' copyright information embedded in music CDs and cassettes using the audio watermarking technique. The digital watermarks are designed to be unalterable and could withstand file manipulations such as compression or conversion to cassettes. "This is a process and system that is already being used effectively in the United States," said Rosove. "Major record labels, recording and mastering studios and many duplication houses have already integrated the ActivatedAudio Watermarking Suite into their release practices." The C-DAC is also planning to develop a similar watermarking tool for combating video piracy, official sources said. A Project Review Steering Committee, including senior police officials, and cyber forensic and digital audio technology experts from the Indian Institute of Sciences, (IIS (Internet Information Services) Microsoft's Web server. IIS runs under the server versions of Windows, adding HTTP server capability to the Windows operating system. ) Bangalore, has been set up to see the project through. The C-DAC is also planning to carry out awareness programs among members of the judiciary to enlighten them about the working of the tools and the authenticity of the audio watermarking process. About Activated Content Based in Bellevue, Wash., Activated Content has been in business for two years. The company has been working closely with several of the five major music conglomerates, mastering studios, production and online distribution companies in commercializing its technology. Activated Content has developed the industry's first comprehensive and practical watermarking solution for encoding identifiable, robust, inaudible and unique codes into digital audio. At the core of each of its products is the ActivatedAudio(TM) Watermark watermark: see paper. See digital watermark. , a proprietary, "Golden Ear" approved, and field-proven audio watermark. Founded in 2001, Activated Content's ActivatedAudio(TM) Watermarking Suite has already been deployed at record labels, recording studios, mastering studios, duplication houses and online distribution services worldwide. For more information, please visit www.activatedcontent.com or call 425-452-7990. |
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