Central Garden & Pet named master agent/distributor in U.S. for The Solaris Group.SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:
Under the four-year agreement, Central will establish a nationwide network of distributors carrying Solaris products, and provide a wide range of value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to Solaris retailers. It is anticipated that the alliance will increase Solaris support to retailers in areas such as logistics, order processing and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , inventory distribution and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. . Most of Solaris' existing distributors will become sub-distributors of Central. "This alliance allows each company to do what it does best," commented Jan Novak, president of Solaris. "For Solaris, the agreement gives us the opportunity to devote more resources to develop and market products that meet the needs of our consumers and to focus on establishing stronger retailer relationships. Central provides more focused support to enhance our in-store capabilities." Glenn Novotny, President of Central, remarked that he was "pleased the agreement will allow us to work as a true partner with Solaris. I am confident that both companies will prosper together by providing service that helps retailers increase their sales of lawn and garden products." The alliance between Solaris and Central is a first in the category. It is viewed as an important step in Solaris' commitment to servicing the needs of retailers. Solaris makes and markets a family of lawn and garden care products for indoor and outdoor use. Solaris products are distributed in over 33,000 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → nationally. Solaris acquired the Ortho Consumer Products Division from Chevron Chemical Company in 1993. Central Garden & Pet Company is a leading national distributor of lawn and garden supply products, as well as a major distributor of pet and pool supplies. CONTACT: Solaris Aly Johnsen, 510/355-3449 |
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