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Central Garden & Pet Strikes Deal with Texas Rangers; Energizing the Dog Days of Summer with Baseball, Families and the Pets They Love.


WALNUT CREEK Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif. -- Central Garden & Pet Company (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CENT) today announced a new marketing partnership with Major League Baseball's Texas Rangers Texas Rangers, mounted fighting force organized (1835) during the Texas Revolution. During the republic they became established as the guardians of the Texas frontier, particularly against Native Americans. .

Central formed partnership with the Oakland Athletics “Philadelphia Athletics” redirects here. For other uses, see Philadelphia Athletics (disambiguation).
The Oakland Athletics are a professional baseball team based in Oakland, California.
 this past February.

"The Rangers Rapidly deployable airborne light infantry organized and trained to conduct highly complex joint direct action operations in coordination with or in support of other special operations units of all Services.  have been very creative and supportive in helping craft this partnership and promote greater pet awareness," commented Glenn Novotny, President and Chief Executive Officer of Central Garden & Pet. "Together we are creating special events and activities featuring community activities, pet adoptions Pet adoption usually refers to the process of taking guardianship of and responsibility for a pet that a previous owner has abandoned or otherwise abdicated responsibility for. , and product sampling to further our message of responsible pet ownership."

The partnership with the Rangers includes:

--A Central sponsored promotion called "Dog Day at the Ball Park" where the first 15,000 fans attending the game will receive a special Rangers pet calendar, which features photos of Rangers players and pets and pet tips from Central. Additionally, fans will be able to bring their dog to the game to sit in a dog friendly seating area in the stands.

--A season long retail sweepstakes called "Family Fantasy Days with the Rangers" where Rangers' fans will be encouraged to visit their local garden and pet retailers to enter for a chance to win a baseball fantasy experience for their family with the Rangers including signed merchandise, opportunities to meet the team, on field access and a luxury suite. All entrants will also receive a special ticket offer from the Rangers.

--A game day video board promotion called, "Dress Your Pet Rangers Style" where fans will have the opportunity to submit a photo of their pet dressed in Rangers gear for the chance to win tickets to a Rangers game and have their pet's photo displayed on the video board at Ameriquest Field.

By entering into these types of partnerships, Central is creating numerous marketing opportunities for their brands by involving the fans in fun and memorable activities, working with retail partners, promoting the message of responsible pet ownership and raising the profile of Central's family of quality pet and garden products in key markets.

"The Rangers and Ameriquest Field provide an excellent environment for the families Central is trying to reach. This innovative partnership will benefit both organizations by creating excitement around the Rangers and these promotions and making a connection with Ranger fans," said Jim Cochrane for the Texas Rangers.

Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our pet products include pet bird and small animal food, aquarium products, flea, tick, mosquito mosquito (məskē`tō), small, long-legged insect of the order Diptera, the true flies. The females of most species have piercing and sucking mouth parts and apparently they must feed at least once upon mammalian blood before their eggs can  and other pest control pest control ncontrol m de plagas

pest control nlutte f contre les nuisibles

pest control pest n
 products, edible bones, cages, carriers, pet books, and other dog, cat, reptile and small animal products. These products are sold under a number of brand names, including Kaytee, All-Glass Aquarium, Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac, Pre-Strike, Altosid, Nylabone, TFH TFH Technische Fachhochschule (German: Engeneering College/University)
TFH 24 Hours (Movie)
TFH Thread from Hell (newsgroups)
TFH Tinfoil Hat
TFH Thanks For Helping
, Four Paws and Interpet. Our lawn and garden products include grass seed, wild bird food, weed and insect control products, decorative outdoor patio products and ant control products. These products are sold under a number of brand names, including Pennington, Norcal Pottery, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  Pottery, GKI/Bethlehem Lighting, Lilly Miller, Matthews Four Seasons, AMDRO, Grant's, Sevin, Over'n Out and Cedar Works. For additional information on Central Garden & Pet, including access to the Company's SEC filings, please visit the Company's website at http://www.centralgardenandpet.com/.
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Publication:Business Wire
Date:May 31, 2005
Words:544
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