Central Garden & Pet Announces Marketing Partnership with Nascar Legend Richard Petty.Richard Petty Richard Lee Petty (born July 2, 1937) is a former NASCAR Winston Cup Series driver. "The King," as he is nicknamed, is most well-known for winning the NASCAR Championship seven times (Dale Earnhardt is the only other driver to accomplish this feat),winning a record 200 races "The King" to Serve as Spokesperson for Leading Garden Brands AMDRO Fire Ant fire ant Any of a genus (Solenopsis) of insects in the ant family, several species of which are common in southern North America. They are red or yellowish and can inflict a severe sting. The semipermanent nest consists of a loose mound with open craters for ventilation. Bait, Rebel Grass Seed and IRONITE Mineral Supplements WALNUT CREEK Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif. -- Central Garden & Pet Company (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CENT) today announced that it has entered into a marketing alliance with Petty Marketing Company, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control ; the marketing arm of Petty Enterprises Petty Enterprises is a NASCAR racing team based in Randleman, North Carolina. The team is owned by Richard Petty and his son Kyle Petty, who oversee the operations of two NEXTEL Cup Dodge Chargers: the #43 Cheerios/Betty Crocker Dodge, driven by Bobby Labonte, and the #45 Marathon and racing legend Richard Petty. International Motorsports Hall of Famer, "The King" Richard Petty will initially serve as the spokesman for three of Central's leading lawn & garden brands: AMDRO Fire Ant Bait, Rebel Grass Seed and recently acquired IRONITE mineral supplement. Petty will appear in TV and radio commercials beginning this fall and in 2007 supporting these premium brands. Petty will also be making personal appearances on behalf of Central Garden & Pet at key trade shows and at NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. events nationwide. "We are proud to team up with NASCAR legend Richard Petty," commented Brad Johnson, President of the Garden Group, Central Garden & Pet. "This is an exciting partnership linking our leading lawn and garden brands with one of America's sports icons and the legions of fans that follow auto racing." The partnership with Petty Marketing will also include access to the popular Richard Petty Driving Experience, which Central plans to use in consumer and trade promotions to drive retail sales and build consumer awareness of its lawn and garden brands. "I am excited to partner with the great people at Central Garden & Pet. They are professionals. They can make any lawn look perfect, including mine," said Richard Petty. Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our pet products include pet bird and small animal food, aquarium products, flea, tick, mosquito and other pest control products, edible bones, cages, carriers, pet books, and other dog, cat, reptile and small animal products. These products are sold under a number of brand names, including Kaytee, SuperPet, All-Glass Aquarium, Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac, Pre-Strike, Altosid, Nylabone, TFH TFH Technische Fachhochschule (German: Engeneering College/University) TFH 24 Hours (Movie) TFH Thread from Hell (newsgroups) TFH Tinfoil Hat TFH Thanks For Helping , Four Paws, Interpet, Breeder's Choice and Farnam. Our lawn and garden products include grass seed, wild bird food, weed and insect control products, and decorative outdoor patio products. These products are sold under a number of brand names, including Pennington, Norcal Pottery, New England Pottery, GKI/Bethlehem Lighting, Lilly Miller, Ironite, Matthews Four Seasons, Cedar Works, AMDRO, Grant's, Sevin and Over'n Out. For additional information on Central Garden & Pet, including access to the Company's SEC filings, please visit the Company's website at http://www.central.com/. |
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