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Central Bancompany Chooses SEDONA Corporation For Advanced Customer Relationship Management Solution.


Business/Technology Editors

LIMERICK Limerick, city, Republic of Ireland
Limerick, city (1991 pop. 56,083), seat of Co. Limerick, SW Republic of Ireland, at the head of the Shannon estuary. The city has a port with two docks.
, Pa.--(BUSINESS WIRE)--April 28, 2000

SEDONA(R) Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SDNA SDNA South Dakota Newspaper Association ) (www.sedonacorp.com) announced today a contract to provide a comprehensive enterprise-wide Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) software solution to Central Bancompany, of Jefferson City Jefferson City, city (1990 pop. 35,481), state capital and seat of Cole co., central Mo., on the south bank of the Missouri River, near the mouth of the Osage; inc. 1825. , Mo.

The contract win represents another new account name for SEDONA since it acquired the Customer Information Management System (CIMS CIMS Courant Institute of Mathematical Sciences (New York University)
CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology)
CIMS Chemical Ionization Mass Spectrometry
) business unit from Acxiom(R) Corporation earlier this month. The CIMS system is expected to play a key role in developing Central Bancompany's sales culture and coordinating its marketing programs and products among its member banks.

"With the SEDONA CIMS system in place, we will be able to leverage our customer relationships and data to unprecedented advantage", said Jay Coakley, Central Bancompany's Director of Marketing. "It will allow us to create an entirely new dimension to our sales, marketing and customer service functions, by giving us a qualitative look at our customer information in a way that will truly transform our organization."

"The CIMS customer relationship management system is tailor-made for small- to mid-sized financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies such as Central Bancompany," said Alyssa Dver, Vice President of Marketing at SEDONA. "Most of our customers are seeking ways to differentiate themselves in the increasingly competitive financial services market. SEDONA's CRM solution allows them to quickly and effectively deliver personalized services to their banking customers while at the same time, it allows the bank to focus their limited sales and marketing resources on delivering the right programs for profitable results."

About Central Bancompany...

Central Bancompany, headquartered in Jefferson City, Missouri “Jefferson City” redirects here. For other uses, see Jefferson City (disambiguation).
Jefferson City is the capital of the State of Missouri and the county seat of Cole County.
, is a $4.9 billion bank holding company with a network of 13 affiliate banks throughout Missouri, each with an independent voice in its respective area, united by a deep tradition of community service. It's lead bank, Central Bank, was established in 1902 and serves the Jefferson City area through a number of civic programs which encourage employee participation in local planning boards, economic development organizations and other community groups.

About SEDONA Corporation...

SEDONA Corporation, headquartered outside of Philadelphia, Pennsylvania, develops, markets, services and supports Internet-based Customer Relationship Management (CRM) solutions that provide organizations with the ability to optimize their return on customer relationships and greatly improve their customer acquisition, intimacy, satisfaction and retention capabilities.

Forward Looking Statements...

Statements made in this news release that relate to future plans, events or performances are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. Any statement containing words such as "believes" "anticipates" "plans" or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONA is a registered trademark of SEDONA Corporation.

All other product names are trademarks or registered trademarks of their respective companies.

This press release and prior releases are available on the KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 Website at www.kcsa.com and the SEDONA Corporation Website at www.sedonacorp.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 28, 2000
Words:490
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