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Centra Software Announces New Executive Appointments; Industry Veterans Tapped to Lead Worldwide Sales and Marketing Efforts.


Business Editors/High-Tech Writers

LEXINGTON, Mass.--(BUSINESS WIRE)--Dec. 5, 2003

Centra Software, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), a leading provider of application software and services for real-time enterprise conferencing and collaboration, today announced two key additions to its executive leadership team. James Freeze has joined the company as chief marketing officer. Effective December 15, 2003, Richard D. Cramer will assume the role of senior vice president of worldwide sales.

Jim Freeze, 43, has more than 20 years of progressive accomplishments in the technology industry. In his new role, he is responsible for Centra's global marketing strategy, including brand development, product management, market communications, market and competitive intelligence, vertical marketing, and business development functions. Prior to Centra, he held senior marketing and sales roles at Level 3 Communications
Not to be confused with L-3 Communications, a communications system company.


Level 3 Communications NASDAQ: LVLT is a communications and information services company headquartered in Broomfield, Colorado, USA.
, Genuity, Inc., an Internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 focusing on enterprise customers, CompuServe Network Services, and Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, where he was a senior telecom analyst. Mr. Freeze earned a Juris Doctor The degree awarded to an individual upon the successful completion of law school.

Juris doctor, or doctor of Jurisprudence, commonly abbreviated J.D., is the degree commonly conferred by law schools.
, magna cum laude cum lau·de  
adv. & adj.
With honor. Used to express academic distinction: graduated cum laude; 25 cum laude graduates.
 from Capital University Law School in Columbus, Ohio and holds a Master of Arts Master of Arts
Noun

a degree, usually postgraduate in a nonscientific subject, or a person holding this degree

Noun 1. Master of Arts - a master's degree in arts and sciences
Artium Magister, MA, AM
 in Mathematics from Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. . He also earned a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 in Education from Ohio State University.

Rick Cramer, 40, is an industry veteran with a strong background in worldwide sales, marketing, channels, business development and operations. Mr. Cramer will be responsible for Centra's direct sales and channel partner relationships in both the U.S. and international markets. He has extensive experience growing technology company revenues and global expansion. Prior to his appointment at Centra, Mr. Cramer was president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Veridiem, Inc., and acted as an executive consultant to early stage companies including Idiom, Inc., and Outstart, Inc. At Avid Technology, he was responsible for field operations, growing the business from a start-up to $250M annually. Mr. Cramer is returning to Centra, where he served as the Company's first head of sales from 1996-1998. He holds a business degree from Indiana University. He will replace Paul Daly, who is leaving Centra for personal reasons.

Both executives will report to Paul R. Gudonis, Centra's president and CEO. Gudonis, who joined the Company in August, stated, "I'm pleased to have recruited Jim and Rick to Centra to lead us to the next level of sales growth and product leadership. They both have strong track records in execution and innovation, which will be valuable assets as we continue our global expansion. I would also like to thank Paul Daly for his service to Centra. Paul was instrumental in growing Centra's revenues over 30% in the past year and was a valuable contributor to our executive team."

In addition to these new executive appointments, Centra announced that it is consolidating software development, ASP operations and customer support into one organization, and has appointed John Walsh as senior vice president, engineering and operations. Mr. Walsh has served as vice president of engineering and product management since joining Centra in 2002.

About Centra

Leading with a proven track record of helping more than 1,200 organizations increase revenue and improve business performance, Centra offers enterprise application software that enables organizations to deliver real-time communication, collaboration and learning across the extended enterprise. Centra offers solutions that deliver enhanced integration of real-time collaboration capabilities with departmental business processes, such as sales and marketing, and virtual teamwork. Available in 14 languages, Centra applications can be deployed as on-site software or through our ASP service and are supported by an active ecosystem of value-added partners, including Microsoft, Oracle, Siebel, Deloitte Consulting, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country.  and Cisco. Organizations across every major industry and market sector choose Centra, including Cadbury Schweppes, McKesson, Sysco, Viacom and Stanford University. Headquartered in Lexington, Massachusetts, Centra serves a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit www.centra.com.

Centra is a registered trademark of Centra Software, Inc. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 5, 2003
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