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Centra Software: New White Paper Examines Cultural Considerations Surrounding Multilingual Online Events.


Business Editors/High-Tech Writers

LEXINGTON, Mass.--(BUSINESS WIRE)--Sept. 3, 2003

A white paper released today by Centra Software, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), a leading provider of application software and services for real-time enterprise collaboration (RTEC RTEC Regional Technology in Education Consortium
RTEC Ready-To-Eat Cereal
RTEC Rural Transit Enterprises Coordinated, Inc (Kentucky, USA)
RTEC Run Time Error Checker
), offers a new perspective on the cultural considerations surrounding multilingual online events. The white paper, entitled "Cultural Considerations for Successful International Events," discusses the implications that advanced collaboration technologies have on companies that provide online events supporting multiple languages. According to according to
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2. In keeping with: according to instructions.

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 the white paper, organizations that host multilingual events have to adjust pacing, content design and user interface navigation while considering the cultural norms of their audience. In addition, the importance of roles varies greatly from culture to culture and corporate hierarchy must be considered when constructing an online event program.

Centra Software has for many years enabled multinational organizations to successfully collaborate and learn online through large-scale international and multilingual events. With localized versions available in 14 languages including Chinese and Arabic, Centra leads the industry with the most comprehensive platform for communication, collaboration and learning, built to address the needs of today's global workforce.

"This white paper is the first of its kind to provide a practical perspective on how localized online events can be successfully implemented within global organizations," said John Walsh

For other people named John Walsh, see John Walsh (disambiguation).


John E. Walsh (born December 26, 1945 in Auburn, New York) is the host of the TV show America's Most Wanted.
, vice president of product development at Centra. "It avoids technical jargon and focuses on practical, real-world needs, objectives and concerns."

A copy of the white paper can be requested at http://www.centra.com/corporate/wp_request.asp.

About Centra

Leading with a proven track record of helping approximately 1,200 organizations increase revenue and improve business performance, Centra offers enterprise application software that enables organizations to deliver real-time communication, collaboration and learning across the extended enterprise. Centra offers solutions that deliver enhanced integration of real-time collaboration capabilities with departmental business processes, such as sales and marketing, and virtual teamwork. Available in 14 languages, Centra applications can be deployed as on-site software or through our ASP service and are supported by an active ecosystem of value-added partners, including Microsoft, Oracle, Siebel, Deloitte Consulting, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country.  and Cisco. Organizations across every major industry and market sector choose Centra, including Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , McKesson, Sysco, Viacom and Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . Headquartered in Lexington, Massachusetts Lexington is a town in Middlesex County, Massachusetts, United States. The population was 30,355 at the 2000 census.

The town is famous for being the site of the opening shots of the Battles of Lexington and Concord, the first engagement of the American Revolution.
, Centra serves a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit www.centra.com.

Centra is a registered trademark of Centra Software, Inc. All other trademarks and service marks referenced herein are the property of their respective owners.

Centra is a registered trademark, and Centra 7 is a trademark, of Centra Software, Inc. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 3, 2003
Words:440
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