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Centra Senior Vice President to Keynote eMarketing Association Conference.


Business Editors/High-Tech Writers

LEXINGTON, Mass.--(BUSINESS WIRE)--April 15, 2003

Joseph Gruttadauria to Discuss how Organizations can Leverage

Real-time Web Collaboration Technology to Drive Effective

Marketing Programs

Centra Software, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), a leading provider of application software and services for real-time enterprise collaboration (RTEC RTEC Regional Technology in Education Consortium
RTEC Ready-To-Eat Cereal
RTEC Rural Transit Enterprises Coordinated, Inc (Kentucky, USA)
RTEC Run Time Error Checker
), today announced that Joseph Gruttadauria, Centra's senior vice president of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  has been selected to speak at the eMarketing Association (eMA) Conference, themed "the Power of eMarketing," to be held at the Boston Radisson Hotel on May 21 and 22, 2003. In his presentation, entitled "Webinars as Effective eMarketing Strategies," Mr. Gruttadauria will discuss how organizations are beginning to take real-time Web collaboration to the next level to integrate "live events" with core marketing processes.

"We are pleased to have Mr. Gruttadauria of Centra present at our conference, and share his insight into how global organizations can leverage Web collaboration to drive effective eMarketing programs," said Robert Fleming Robert Fleming is the name of:
  • Robert Fleming (author), American writer of erotic fiction and horror fiction
  • Robert Fleming (composer) (1921–1976), Canadian composer
, president of the eMA. "This conference provides an excellent opportunity to gain valuable knowledge in the critical arena of eMarketing. In today's competitive environment this information can be of tremendous benefit."

In addition to Mr. Gruttadauria, the conference will feature other leading innovators in the field of online marketing, including Tim Sanders Tim Sanders is currently Yahoo!'s Leadership Coach and prior to that as Yahoo!'s Chief Solutions Officer. He joined Yahoo! through the acquisition of Mark Cuban's Broadcast.com in 1999 where he served as an integral part of the company’s business services division. , chief solutions officer of Yahoo, Inc.; Bill Nussey, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SilverPOP; Susan Bratton, founder of Cendar; Mike Grandchamp, vice president of Digital River; Mark Grossman, Esq. of Becker & Poliakoff's Technology Law Group; Mike Kozub, vice president and chief marketing officer of MarketSoft; Gabriela Linares, vice president of marketing for L-Soft; Seth Miller, president and CEO of Miller Systems; Patricia Neuray, vice president of eastern sales for Overture; Scott Vandevelde, senior vice president of sales and chief revenue officer of Gator Corporation; and John Waddy wad·dy 1   Australian
n. pl. wad·dies
A heavy stick, especially a war club.

tr.v. wad·died , wad·dy·ing, wad·dies
To strike with a waddy.
, founder and president of Travel eMarketing, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
.

Conference leaders will take attendees through the best practices, processes and procedures for effective marketing during the sessions. Attendees will learn to drive new traffic to their Web sites, build customer awareness, save money while increasing effectiveness of their marketing programs, analyze competition, employ best practices, and achieve a higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  on marketing efforts.

The eMA has provided educational programs to more than 5,000 business professionals over the last two years and sponsors and manages a number of seminars and conferences throughout the United States and Europe. The eMA is the professional association for eMarketing professionals. Membership is not required to register for the conference.

Registration is available through the company's Web site at www.emarketingassociation.com or by calling 800-417-7506. Advance registration is required. Walk-ins will not be permitted.

About Centra

Leading with an undisputed track record of helping more than three million licensed users to increase revenue and improve overall business performance, Centra enables global corporations, government agencies, and universities to drive greater productivity and lower costs through the industry's most extensible application software for real-time enterprise collaboration. Today more than 1,000 organizations across every industry and market sector choose Centra, including Cadbury Schweppes, McKesson, Sysco, Viacom, and Stanford University. Centra's products are bolstered by a vital ecosystem of strategic partners, including Deloitte Consulting, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Microsoft, Siebel, Cisco, and Oracle. Headquartered in Boston, Centra services a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit www.centra.com.

Centra is a registered trademark, and CentraOne is a trademark of Centra Software, Inc. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 15, 2003
Words:573
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