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Centra Recognized by IDC as Leader in the Worldwide Conferencing Applications Software Market; Among the Leaders, Centra Ranked Highest for Ability to Gain Share.


LEXINGTON, Mass. -- Focused Business-Process Approach and Flat Fee, Volume Licensing Program Contribute to Rating

Centra Software, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), a leading provider of specialized application software and services for online business collaboration, today announced it has been positioned in the Leadership quadrant of IDC's Leadership Grid. Authored by IDC analysts Robert Mahowald and Mark Levitt, the market analysis titled "Worldwide Conferencing Applications 2004-2008 Forecast and 2003 Vendor Analysis: Virtual Sales Tool or Virtual Inbox? Vendors Take Sides." The market analysis cites many factors for success that support Centra's focus on providing tailored solutions that improve the effectiveness of business processes and Centra's Enterprise Advantage Subscription, a flat fee, volume licensing program designed to meet organizations' increasing demand for online collaboration solutions.

Specific to the industry, the analysis states:

"Looking forward, success for vendors of conferencing products will depend on whether...Vendors design products that, through their interfaces, workflow, and integration with other applications, focus on solving specific business problems that form the cornerstone of business process work, such as enterprise application rollout, sales, customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), fulfillment, training, and marketing. By understanding these processes and demonstrating that conferencing can 'structure' the collaboration already occurring in these multiparty mul·ti·par·ty  
adj.
Of, relating to, or involving more than two political parties.
 activities, vendors can win users who consider these processes essential to their success...Vendors offer corporate buyers better licensing and pricing options and incentives to standardize on fewer conferencing products in a way that both incents broader use and renders the cost of managing audio and Web conferencing A videoconferencing session via the Internet. In order to interact with other participants, attendees use either a Web application or an application downloaded into their client machines.  fixed (or at least predictable), as opposed to variable."

Specific to Centra, the analysis states:

"By providing significant new workflow tools, such as better integration into desktop applications like Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities.  and IM clients, Outlook, and Notes, and by adding Knowledge Center, a searchable, reusable library of content and activities (paired with Knowledge Composer tools to restyle content to create new presentations and training materials), Centra will be able to reach more deeply into more groups of users within its loyal client base and well beyond the elearning role that has been its mainstay for several years.... Discussions with Centra customers have underscored the fact that the company has been able to maintain high overall quality of service and scalability while adding more granular user management and reporting, two user requirements that gained new prominence in IDC's latest user survey. These gains speak directly to customer requirements and differentiate Centra by allowing it to serve prospects with a variety of different requirements."

"This IDC study is further validation that our plan to transition to a leading provider of value-added specialized applications to Global 5000 enterprises mirrors the needs of the marketplace," said Paul R. Gudonis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Centra. "We consider IDC's placement of Centra in the Leadership quadrant recognition of our continued leadership in delivering innovative solutions and offering pricing options that drive our ability to gain share."

Based on best practices gained while working with more than 1,200 leading organizations worldwide, Centra's four solution areas - Centra for Enterprise Application Rollouts, Centra for Sales Effectiveness, Centra for Collaborative Learning Collaborative learning is an umbrella term for a variety of approaches in education that involve joint intellectual effort by students or students and teachers. Collaborative learning refers to methodologies and environments in which learners engage in a common task in which each , and Centra for Customer Acquisition - automate and facilitate the planning, execution and evaluation phases of mission-critical online business initiatives. With each of Centra's four solutions, the Company has delivered all of the necessary components - a proven collaboration platform An emerging category of computer software, collaboration platforms are unified electronic platforms that support synchronous and asynchronous communication through a variety of devices and channels. , customized workflow tools, an integrated learning content management system, third-party integration capabilities and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  - for completing the steps necessary for successful online collaboration projects. All solutions include Centra's hallmark Voice-over-IP (VoIP) technology to realize significant savings over traditional teleconferencing services. In addition, Centra's solutions can be installed as a behind-the-firewall packaged application or accessed through Centra's secure ASP network.

About Centra

Online business collaboration solutions from Centra create workforce efficiencies and enable organizations to share and exchange business-critical information with geographically distributed customers, partners, prospects and employees. Centra's solutions integrate real-time collaboration and departmental business processes with specialized applications that increase sales effectiveness, improve collaborative learning and accelerate enterprise application rollouts and customer acquisition initiatives. Currently available in 12 languages, Centra solutions can be deployed as on-site software or through its ASP service and are supported by an active ecosystem of value-added partners, including Siebel, PeopleSoft, SAP and Deloitte Consulting. Organizations across every major industry and market sector choose Centra, including Wyndham International, Weyerhaeuser, Underwriters Laboratories Underwriters Laboratories Inc. is a U.S. not-for-profit, privately owned and operated product safety testing and certification organization. Based in Northbrook, Illinois, UL develops standards and test procedures for products, materials, components, assemblies, tools and , BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 and Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . Headquartered in Lexington, Massachusetts Lexington is a town in Middlesex County, Massachusetts, United States. The population was 30,355 at the 2000 census.

The town is famous for being the site of the opening shots of the Battles of Lexington and Concord, the first engagement of the American Revolution.
, Centra serves a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit http://www.centra.com.

Centra is a registered trademark of Centra Software, Inc. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 22, 2005
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