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Centra Provides Real-Time Internet Collaboration Applications for Allegiance Telecom Sales Employees.


Business/Technology Editors

LEXINGTON, Mass.--(BUSINESS WIRE)--March 31, 2000

Online Sales Communication Enhances Sharing of Product Knowledge

Centra (Nasdaq: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), the leader in software infrastructure and a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 marketplace for live Internet collaboration, today announced that Allegiance Telecom, Inc. (Nasdaq: ALGX), has deployed Centra 99(TM) to deliver training to over 700 field-based sales and support representatives on mission-critical business applications. Allegiance Telecom, a leading competitive local exchange carrier (CLEC (Competitive Local Exchange Carrier) An organization offering local telephone service that is not one of the traditional telephone companies. The Telecommunications Act of 1996 allowed competition to the incumbent telcos (ILECs), enabling new companies (CLECs) ), offers businesses a complete package of telecommunications services, including local, long distance, international calling, high-speed data transmission, and Internet services. The Company selected the Centra 99(TM) enterprise Web application for live eBusiness collaboration, to keep its sales team, which covers 20 U.S. markets, up to speed on new software applications through expert-led training on the Internet.

Allegiance Telecom is currently using Centra 99(TM) to help rollout new products and services, including pricing updates, hands-on demonstrations of new features and functions, and detailed information on target customers. They are also using Centra 99 to improve user knowledge of the company's powerful purchasing management system, which is based on technology from J.D. Edwards (J.D. Edwards & Company, Denver, CO, www.jdedwards.com) A developer of multinational, integrated enterprise software for distribution, finance, human resources, manufacturing and supply chain management. . Field personnel build skills and receive ongoing support using Centra's integrated voice over-IP and live application-sharing capabilities. In addition, Allegiance's Data Sales Specialists in each field office serve as "adjunct faculty," facilitating knowledge transfer through a Centra-powered "Virtual Classroom."

"Our goal is to exceed customer expectations and bring a higher set of customer service standards to our industry," said Steve Winkle, Vice President of Training for Allegiance Telecom. "Our ability to deliver high-quality training and timely information to our national sales and support team from one centralized location is a strategic advantage. It keeps our sales force at the forefront of the competitive telecommunications market, and enables them to respond to rapidly changing products and services."

Centra Increases Corporate Agility in Today's High-Velocity Business Environment

The new Internet See Web 2.0 and Internet2.  economy puts a premium on a company's ability to learn from and react to market changes faster than ever before. There is also a greater need to interact with customers in real-time. The corporate agility and business velocity that companies attain from live eBusiness collaboration solutions enables them to become more competitive, get closer to customers, generate more revenue, and lower the cost of operations. Today, Centra offers the most complete software infrastructure, in a scalable, extensible and easily deployed enterprise-class Web application that meets all of a company's live eBusiness collaboration and learning requirements.

Centra's integrated voice-over-IP capabilities, shared workspace environment, and user-friendly interface enable live conversation and human interaction over the Internet. Unlike text chat, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , and screen sharing screen sharing - Audiographic Teleconferencing , Centra offers significant advantages in highly structured, collaborative, and content-rich, real-time interaction with the functionality, performance, and universal connectivity required to support important business processes, in globally dispersed organizations.

"The Internet revolution is driving unprecedented change in the way people learn and collaborate with each other. At the epicenter of this revolution is software infrastructure and network service (ASP) from Centra", said Leon Navickas, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .. "Forward thinking organizations, such as Allegiance Telecom, understand that as competition in the fast-paced telecom industry intensifies, a their ability to maintain a knowledgeable, customer-oriented workforce and partners will be a key differentiator leading to success."

About Allegiance Telecom, Inc.

Based in Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation).
The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl.
, Allegiance Telecom is a facilities-based CLEC that offers businesses a complete package of telecommunications services, including local, long distance, international calling, high-speed data transmission and Internet services. Allegiance is targeting 36 major metropolitan areas in the U.S. with its "one-stop shopping" approach. and is currently operational in the following 20 markets: Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Fort Worth, Houston, Long Island, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Northern New Jersey, Oakland, Orange County, Philadelphia, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , San Jose and Washington, D.C. Allegiance's common stock is traded on the Nasdaq National Market under the symbol ALGX. Visit Allegiance on the Web at www.allegiancetele.com.

About Centra

Centra (Nasdaq:CTRA) is the leading provider of software infrastructure and a marketplace for live business-to-business collaboration on the Internet. Centra's solutions include Centra 99, an enterprise Web application for high-velocity sales, marketing, services, and eLearning; and the innovative CentraNow network service - a convenient Web destination for live, voice-enabled business meetings. The Centra Business Collaboration Network, the industry's first real-time eMarketplace, utilizes this software infrastructure to enable the exchange of live collaborative services and business content on the Internet. Centra's customers include Fortune 1000 companies such as Armstrong, Domino's, Kraft, Nationwide, Compaq, Sony, and Viacom. Centra has business and software partnerships with PricewaterhouseCoopers, Deloitte Consulting, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
, Microsoft, Oracle, Ariba, and Global Knowledge. Headquartered in Boston's technology corridor, Centra has sales offices in North America, Europe and Asia. Visit Centra at http://www.centra.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 31, 2000
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