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Centra Names Paul R. Daly as Senior Vice President of Worldwide Sales and Marketing.


Business Editors/High-Tech Writers

LEXINGTON, Mass.--(BUSINESS WIRE)--Sept. 3, 2002

Former President of Baan Americas Joins Senior Management Team;

Brings Over 20 Years of International Business Experience

to Growing Enterprise Collaboration Software See collaborative software.  Firm

Centra (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), the leading provider of integrated software Separate software components or applications that have been combined into one package. See integrated software package.  solutions for real-time Internet business communication and collaboration, today announced that it has appointed Paul R. Daly as Senior Vice President of Worldwide Sales and Marketing. With more than 20 years of progressive accomplishments in the enterprise software industry, Mr. Daly, former President of Baan Americas, brings a strong background of worldwide sales, marketing, channels, and business development experience to Centra's executive management team. With responsibility for strategic sales and marketing operations worldwide, he will report to Tony Mark, Centra's President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

"It was important that we identify an experienced executive with the right combination of presence and skills to help us achieve the next stages of our growth," said Leon Navickas, Centra's Chairman and Chief Executive Officer. "Paul's outstanding track record of planning and executing results-oriented business initiatives complements the strengths of our management team, and will help us to ensure continued top-line revenue growth and market leadership on a path to profitability."

Prior to joining Centra, Mr. Daly held executive-level positions at Baan Corporation, where he oversaw dramatic improvements in profitability, increased average transaction values, reduced DSOs, and the establishment of a successful VAR channel for North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . Recently, he was the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of OuterForce Systems, a leading provider of business process automation solutions for the publishing industry. Prior to Baan, Mr. Daly held senior sales and marketing management positions with Oracle Corporation, Accenture (formerly known as Andersen Consulting See Accenture. ), Datalogix, and Dun & Bradstreet Software.

Mr. Daly holds a Bachelor of Arts in Government from Ohio University. Mr. Daly also serves on the board of Quixi, Inc., a New York-based application software company specializing in Siebel installations.

About Centra

Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra provides Web collaboration solutions that enable the delivery of information in a variety of live and self-service formats, and add value through unmatched capabilities to capture interactions and content, personalize and manage this information, and instantly re-use it across the enterprise. Today hundreds of global organizations in every industry and market sector use Centra, including Cingular Wireless, Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, and Sysco. Centra's products are bolstered by a vital ecosystem of strategic partners, including PwC Consulting, Deloitte Consulting, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Microsoft, SAP, Siebel, Cisco, and Oracle. Headquartered in Boston's technology corridor, Centra has sales offices throughout North America, Europe and Asia. For more information, visit www.centra.com.
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Publication:Business Wire
Date:Sep 3, 2002
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