Centra Appoints Marni Hoyle, Vice President of Corporate Marketing.Business Editors/High-Tech Writers LEXINGTON, Mass.--(BUSINESS WIRE)--Nov. 6, 2002 Seasoned Marketing Executive to Expand Centra Global Brand and Drive Revenue Opportunities for Real-time Communication and Collaboration Centra (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CTRA CTRA Canadian Therapeutic Recreation Association CTRA College Terrace Residents' Association CTRA Canadian Telecommunications Resellers Alliance CTRA Committee To Restore America ), the leading provider of software and services for real-time communication and collaboration, today announced the appointment of Marni Hoyle to its senior management team as Vice President of Corporate Marketing. In her new role, Hoyle will be responsible for the development and execution of global marketing strategies and programs to increase revenue, drive lead generation, maximize market share, and expand Centra's established brandand market leadership for real-time communication and collaboration. "Hoyle's comprehensive background and track record in the enterprise application space provide us with the critical skills to execute on Centra's vision for worldwide growth," commented Paul Daly, senior vice president of worldwide sales and marketing for Centra. "Hoyle's addition to senior management rounds out key personnel investments we have made in the company, including the recent appointment of our new vice president of sales and service operations in Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the , David Anderson David Anderson may refer to:
Hoyle brings over 26 years' experience in sales and marketing management positions at leading technology companies and international organizations. Before joining Centra, Hoyle was the vice president of marketing for Torrent Systems, a developer of infrastructure software for mission-critical multi-terabyte applications, recently acquired by Ascential Software. Prior to Torrent, Hoyle spent 10 years at Newsedge Corporation, a pioneer in real-time news and business information delivery, where she lead the company's marketing efforts from startup through IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. , and two acquisitions, to an $80 million market leader. In addition, Hoyle has held a number of sales and marketing management roles at leading global companies, including Lotus Development Corp., Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. , and Gulf Oil Chemical Company. Hoyle received her MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the University of Chicago and earned a Bachelor of Arts degree in Chinese Studies from Yale University. About Centra Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra enables global corporations, government agencies, and universities to drive greater productivity and lower costs through the industry's most extensible enterprise software application for real-time business communication and collaboration. Today more than 950 organizations across every industry and market sector choose Centra, including Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, Sysco, and Stanford University. Centra's products are bolstered by a vital ecosystem of strategic partners, including IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. (formerly PwC Consulting), Deloitte Consulting, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Microsoft, Siebel, Cisco, and Oracle. Headquartered in Boston, Centra operates throughout the Americas, Europe, Asia and Australia. For more information, visit www.centra.com. |
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