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Centra Appoints David Anderson New Vice President of EMEA Sales and Service Operations.


Business Editors/High-Tech Writers

LEXINGTON, Mass.--(BUSINESS WIRE)--Oct. 30, 2002

Former Oracle Executive to Drive Sales Growth

and Revenue Opportunities for Expanding Real-Time Communications

Market in Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the  

Centra (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), the leading provider of software and services for real-time communication and collaboration, today announced the appointment of David Anderson David Anderson may refer to:
  • David Anderson (Canadian politician) (born 1937), Canadian Liberal politician and former cabinet member
  • David Anderson (bishop) (1814–1885) English Anglican bishop
  • David Anderson (Fictional Character) From
 to its executive management team as Vice President of Sales and Service Operations for Europe, the Middle East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ). In his new role, Anderson will report to Paul Daly, Senior Vice President of Worldwide Sales and Marketing at Centra, and will be responsible for leading the company's EMEA sales, marketing, services, and consulting operations.

"I am very pleased that David is joining our executive team," said Paul Daly. "With many years of global executive management and consulting experience, David brings with him the expertise needed to help Centra expand our global presence in the real-time communications and collaboration space. Given the current economic environment, it is more crucial than ever to effectively sell and service customers, and build on the successful relationships that we've established in the area."

Anderson brings more than 25 years' experience in enterprise application sales and management to Centra. He joins the company from Instranet, where he was UK Managing Director. Prior to Instranet, Anderson was Vice President of Sales and Marketing at InterX plc. In addition, he spent five years with Oracle UK in a number of sales management and senior consulting roles, founded his own consulting practice, and has held various sales and sales management positions within Bull Information Systems, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  UK, Black & Decker and Perkins (Massey Ferguson). Anderson started his career as a Manufacturing Engineer with Caterpillar.

About Centra

Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra enables global corporations, government agencies, and universities to drive greater productivity and lower costs through the industry's most extensible enterprise software application for real-time business communication and collaboration. Today more than 950 organizations across every industry and market sector choose Centra, including Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, Sysco, and Stanford University. Centra's products are bolstered by a vital ecosystem of strategic partners, including IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries.  (formerly PwC Consulting), Deloitte Consulting, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Microsoft, Siebel, Cisco, and Oracle. Headquartered in Boston, Centra operates throughout the Americas, Europe, Asia and Australia. For more information, visit www.centra.com.
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Publication:Business Wire
Date:Oct 30, 2002
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