CentrPort and Teradata Partner to Address Growing Need for Online Marketing Management and Analysis.Business Editors/High-Tech Writers WESTPORT, Conn. & DAYTON, Ohio--(BUSINESS WIRE)--Feb. 25, 2003 Organizations Can Now Reach Customers and Prospects with Synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. Communications Across All Online and Off-line Channels CentrPort Inc., a leading provider of outsourced e-business marketing solutions to Fortune 500 companies, and Teradata, a division of NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange : NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ) and the global leader in enterprise data warehousing See data warehouse. data warehousing - data warehouse and enterprise analytic technologies and services, today announced a technology partnership in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The two companies will offer a solution for proactive management of all online and off-line interactions between customers, prospects and their brand. Teradata(R) Customer Management and enterprise decisioning solutions enable smarter and faster strategic and tactical decision making for relevant, timely and effective communications with individual customers. CentrPort's e-business marketing solutions enable organizations to better acquire, retain and grow customer relationships through superior measurement, analysis and optimization of cross-channel marketing efforts. This joint offering will deliver an enterprise CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solution that empowers organizations to maintain sustainable marketing dialogues as customers and prospects traverse traverse - traversal between the online and off-line worlds (jargon) off-line world - A die-hard nethead term for non-computer-related experience. See also big room. ["Internet", Feb 1996]. . These dialogues include both listening to customer needs and responding with right-time targeted marketing messages all in the normal course of their individual patterns of online and off-line activity. "The Internet is a powerfully interactive and cost-effective marketing channel," said Bob Blumstein, IDC Research Director, CRM Analytics and Marketing Applications. "By neglecting to treat the sea of anonymous prospects with the same marketing intelligence as customers, companies can create a gap between themselves and profitable opportunities. The joint solution from CentrPort and Teradata provides a bridge for taking Customer Management over that gap." CentrPort and Teradata's joint solution will leverage an organization's existing technology investments in order to extend the reach of traditional CRM systems to embrace all online customer and prospect touch points. Seizing the advantages offered by Teradata's proven proficiency pro·fi·cien·cy n. pl. pro·fi·cien·cies The state or quality of being proficient; competence. Noun 1. proficiency - the quality of having great facility and competence in customer management solutions and CentrPort's track record of advanced online marketing insight and execution, organizations can now seamlessly fold online data into Teradata CRM to amplify the strength and reach of their marketing messages. As a result, companies are free to pursue the most profitable customer opportunities at the right time. "The promise of CRM will only be realized when organizations can consistently extend their CRM strategies to better listen to and communicate with customers and prospects across all online channels," said Bill Zierolf, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CentrPort. "Through our partnership with Teradata, we are enabling organizations to connect the right people with the right messages at the right time." "By integrating Teradata's customer management capabilities with CentrPort's e-business marketing capabilities, companies will be able to gain deeper insight into their customers and prospects, as well as to achieve closed-loop marketing campaigns that span the variety of online and off-line channels," said Mike DeBrosse, Vice President, Teradata Solutions Marketing. "Early adopters of this breakthrough solution will not only optimize their marketing spending across online channels, but they will also be able to measure and quantify tangible returns from marketing investments across multiple divisions, brands and channels." How the Integrated Solution Works The CentrPort platform collects online customer and prospect interaction data from banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , web sites, email marketing and affiliate sites. This data is then aggregated and transformed into profiles that are then loaded into the Teradata Warehouse to augment existing customer profiles and build new "anonymous prospect" profiles. Anonymous prospect profiles are defined as online prospects identified solely by their unique Internet-based identifiers. Once loaded into the Teradata Warehouse, all data is immediately accessible for analysis, segmentation and communication planning Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, PR, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. . Teradata CRM's relationship optimization capabilities will then enable marketers to see their customers and prospects across all channels and develop dialogues to enhance and grow the relationship in a profitable manner. Once the strategy has been defined and the campaigns created, Teradata CRM feeds marketing intelligence into the CentrPort application which then manages the execution for all online content and real-time communications. Finally, since CentrPort is a closed-loop marketing solution, all subsequent online interactions and campaign results are then fed back into the Teradata solution so that profiles can be updated and campaigns can be refined. About CentrPort Inc. CentrPort is the leading provider of outsourced e-business marketing solutions that enable Fortune 500 organizations to better acquire, retain and grow customers by creating and maintaining sustainable online marketing dialogues. The CentrPort suite of solutions helps organizations measure, analyze and optimize their multi-channel marketing efforts by combining a single view of online customers and prospects with a real-time messaging engine. Several of the world's largest marketing organizations, including 5 of the Fortune 10, have used CentrPort to increase customer acquisition rates, decrease customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. and grow customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue . More information on CentrPort can be found at www.centrport.com. About Teradata Division Teradata, a division of NCR Corporation (NYSE: NCR), is the global leader in enterprise data warehousing and enterprise analytic technologies and services. For more information, visit www.teradata.com. About NCR Corporation NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions. Based in Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. , NCR (www.ncr.com) employs approximately 30,100 people worldwide. |
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