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CentrPort Version 3.2 release offers new capabilities. (New Products).


CentrPort, Inc., a provider of marketing software and analytic support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , has announced new capabilities in its marketing interaction, measurement and analytics technology platform that were added to help drive the market in allowing customers to maximize and manage interactive marketing campaigns. CentrPort's new Version 3.2 platform brings expanded capabilities to automate information sharing See data conferencing.  and shorten (audio, compression) Shorten - A form of lossless audio compression.  the marketing process. The features aim to help marketers take action and adjust multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  campaigns directly from the reporting, reducing reaction time and time to market from message planning to execution. New capabilities include advanced measurement, segmentation, market testing and report distribution capabilities, as well as automatic campaign trafficking and message delivery. The enhanced capabilities can provide marketing executives the support needed to analyze what content on various marketing channels is most effective for specific visitor segments and marketing campaigns. Combined with new automated message optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 features, marketers can better fine-tune and execute campaigns with increased accuracy, efficiency and effectiveness and provide greater accountability of campaign results.

www.centrport.com/203-341-8000
COPYRIGHT 2002 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Customer Interaction Solutions
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2002
Words:168
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