CentrPort Version 3.2 release offers new capabilities. (New Products).

CentrPort, Inc., a provider of marketing software and analytic support services, has announced new capabilities in its marketing interaction, measurement and analytics technology platform that were added to help drive the market in allowing customers to maximize and manage interactive marketing campaigns. CentrPort's new Version 3.2 platform brings expanded capabilities to automate information sharing and shorten the marketing process. The features aim to help marketers take action and adjust multichannel campaigns directly from the reporting, reducing reaction time and time to market from message planning to execution. New capabilities include advanced measurement, segmentation, market testing and report distribution capabilities, as well as automatic campaign trafficking and message delivery. The enhanced capabilities can provide marketing executives the support needed to analyze what content on various marketing channels is most effective for specific visitor segments and marketing campaigns. Combined with new automated message optimization features, marketers can better fine-tune and execute campaigns with increased accuracy, efficiency and effectiveness and provide greater accountability of campaign results.

www.centrport.com/203-341-8000