CentrPort Named to the Red Herring 100; Leading Provider of Hosted Enterprise Marketing Applications Recognized by Red Herring Editors for Innovation and Business Strategy.Business Editors WESTPORT, Conn.--(BUSINESS WIRE)--May 11, 2004 CentrPort, Inc., a leading provider of enterprise dialogue marketing solutions to Fortune 1000 companies, announced today that it has been named to the Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100, a list of the top 100 private technology companies selected by the editors of Red Herring Magazine. The Red Herring 100 award recognizes privately-held technology companies whose services, business models, products, and quality of management define business innovation. This year's selection process was weighted to reflect the reality of survival in today's challenging marketplace: generating revenues, establishing a strong customer base and maintaining equally strong industry partnerships. CentrPort's positive growth over the last several years has been driven by its dedicated focus on delivering high value, low risk enterprise marketing solutions that bring its Fortune 500 clients closer to their millions of customers and prospects. The CentrPort E-Business Marketing Platform's ability to transform a client's multiple marketing systems into an integrated one-to-one marketing channel enables leading marketing organizations to decrease their costs of acquiring, retaining and growing customers, while increasing profitability and customer loyalty. By leveraging CentrPort's on-demand CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solution to profile and target valuable customers and prospects across all channels, businesses can finally achieve enterprise-level one-to-one marketing without spending millions of dollars and scores of internal resources on lengthy and often protracted pro·tract tr.v. pro·tract·ed, pro·tract·ing, pro·tracts 1. To draw out or lengthen in time; prolong: disputants who needlessly protracted the negotiations. 2. professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. engagements. "We are honored to be recognized by Red Herring for our innovative products and strategy," said Bill Zierolf, president and chief executive officer of CentrPort. "Our focus on helping clients derive more value from their existing enterprise marketing systems has served us well over the last few years, particularly during a time when marketing budgets have been tight and risk tolerance Risk Tolerance The degree of uncertainty that an investor can handle in regards to a negative change in the value of their portfolio. Notes: An investor's risk tolerance varies according to age, income requirements, financial goals, etc. has been low. We look forward to continued success in the future as increasing government regulations on marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and decreasing effectiveness of traditional channels are driving a greater need for our marketing solutions." "At the Red Herring, we scour scour, scours 1. the chemical and physical cleaning of fleece wool. 2. diarrhea. dietetic scour see dietary diarrhea. peat scour see secondary nutritional copper deficiency. the industry to identify the best and brightest technology companies that are transforming the current markets and creating new ones," said Alex Vieux Alex Serge Vieux is chairman, CEO and founder of technology conference sponsor, DASAR. He's also publisher of Red Herring magazine. Currently, Vieux serves on the boards of several international public and private companies, including BVRP, CommerceOne, and Qualys. , publisher of Red Herring. "The Red Herring 100 is our annual list of the most promising private companies. Like Google, eBay, Salesforce.com, and other previous Red Herring 100 alumni, these 100 have the potential to become the next titans of technology." The Red Herring 100 list is available in the latest edition of Red Herring Magazine, as well as online at www.redherring.com/rh100. About CentrPort Inc. CentrPort is the leading provider of enterprise dialogue marketing solutions that enable Fortune 500 organizations to better acquire, retain and grow customers by creating and maintaining sustainable one-to-one marketing dialogues. Leveraging CentrPort's E-Business Marketing Platform(TM), leading organizations can transform their disparate mass marketing systems, including ad servers, call centers and websites, into a coordinated one-to-one marketing platform that ensures the right person gets the right messages at every touch point. Several of the world's largest marketing organizations, including 5 of the Fortune 10, have used CentrPort to increase customer acquisition rates, decrease customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. and grow customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue . More information on CentrPort can be found at www.centrport.com. About Red Herring Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why. Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs. A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , Red Herring, Inc. is headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. . |
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