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Centive Secures Additional $18 Million Investment.

Business Editors/High-Tech Writers

BEDFORD, Mass.--(BUSINESS WIRE)--Jan. 27, 2003

Enterprise Incentive Management Industry Growth and Customer Demand Attracts New Investor Participation and Supports Expansion into Global Markets

Centive, the award-winning leader of Enterprise Incentive Management (EIM EIM Enterprise Incentive Management
EIM Enterprise Information Management
EIM Enterprise Identity Mapping (IBM)
EIM Enterprise Instant Messaging
EIM Employee Internet Management
EIM European Institute for the Media
) software and services, today announced that it has secured $18 million in funding from new and existing investors on the heels of significant corporate and product momentum in 2002. This investment brings Centive's total funding to nearly $75 million and will support the EIM leader's growth of its worldwide sales, marketing and services organizations, particularly as Centive expands its presence in global markets, such as Europe, the Middle East and Asia.

The funding round was led by Venture Strategy Partners, and also included the DOW Chemical Company The Dow Chemical Company (NYSE: DOW TYO: 4850 ) is an American multinational corporation headquartered in Midland, Michigan. Overview
The Dow Chemical Company is currently the second largest chemical manufacturer in the World (after BASF)[1].
 and Infinity Capital, making Centive the only EIM provider to secure additional capital from new investors. As part of Venture Strategy Partners' involvement, General Partner Tony Conrad will be appointed to Centive's Board of Directors. Leading private equity firms that have invested in Centive's previous rounds, and have participated in this round, include Thomas Weisel Capital Partners, Polaris Venture Partners and BancBoston Ventures.

"The market opportunity is growing, as companies continue to recognize that EIM improves their ability to design and manage incentive compensation programs as well as increase enterprise-wide motivation, productivity and performance," said Tony Conrad, general partner for Venture Strategy Partners. "EIM is becoming a strategic 'must-have' and Centive's technology strength, global customers and industry relationships identify it as a leader."

"In today's economy, it is rare for a software company to receive the level of endorsement that Centive has achieved from both new and existing investors. Our investors' confidence highlights the recognition of Centive as the leader in the EIM market, Centive/EIM's ability to prove its return on investment as the most advanced incentive compensation management technology available and the EIM industry's anticipated growth to $2 billion by 2005," said Michael B. Byers, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Centive. "As Centive continues its expansion into global markets, this investment provides additional support to deliver on our product and services roadmap, allowing customers to gain competitive advantage, and sustain Centive's leadership in the EIM industry."

2002 - A Year of Accomplishments

Centive continued to expand its global customer base as well as raise the bar for the EIM industry throughout 2002. In July, Centive successfully launched Centive/EIM(TM), the industry's first and only pure Internet, J2EE-compliant, EIM solution that delivers strategic benefits to the extended enterprise. Providing an unmatched level of flexibility, scalability and business intelligence, this new offering enabled companies to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 Centive's driving vision for the EIM market.

A partial listing of customers signed in 2002 includes American International Group
"AIG" redirects here. For other uses, see AIG (disambiguation).

American International Group, Inc. (AIG) (NYSE: AIG; TYO: 8685 ) is a major American insurance corporation based in New York City.
, Inc. (AIG AIG addressee indicator group (US DoD)
AIG American International Group, Inc
AiG Answers in Genesis (religious group in defense of Scripture)
AIG Artificial Intelligence Group
AIG Australian Industry Group
), the world's largest US-based international insurance and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 organization; CareFirst; Staples; Norwich Union Norwich Union is an insurance company in the UK. It is the biggest life-insurer in the UK, and has a strong position in motor insurance. It is part of the Aviva group, itself created by a merger of Norwich Union and CGU plc in 2000. , the United Kingdom's largest insurer and a subsidiary of AVIVA; and Northwest Farm Credit Services. Additionally, AIG and Norwich Union will represent the industry's first deployments on a completely Net native EIM technology solution.

Centive's 2002 accomplishments included marquee positioning as a leader in Gartner, Inc.'s incentive compensation management (ICM ICM Intercom
ICM Integrated Crop Management
ICM International Congress of Mathematicians
ICM Information Classification and Management
ICM Intelligent Contact Management (Cisco)
ICM International Creative Management
) magic quadrant The Gartner Magic Quadrant is a proprietary research tool developed by Gartner Inc., a US based research and advisory firm. It is designed to provide an unbiased qualitative analysis of a “markets’ direction, maturity, and participants.  and industry accolades from UPSIDE magazine with Centive being named one of the "Hot 100" companies in 2002. Centive also completed the acquisition of Ockham Technologies and formed partnerships with IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. , Amdocs, Arcadia and Go Ahead Solutions. Management team expansions included the addition of Dan Lautenbach, executive vice president of worldwide sales and operations, and Jim Triandiflou, vice president of alliances. Conrad's appointment also solidified so·lid·i·fy  
v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies
1. To make solid, compact, or hard.

2. To make strong or united.

 Centive's new Board of Directors which includes Jon Flint of Polaris Venture Partners, Mark Lieberman of Thomas Weisel Capital Partners, Maia Heymann of BancBoston Ventures and Michael B. Byers, CEO of Centive.

About Centive

Centive (formerly Incentive Systems) is the award-winning leader in Enterprise Incentive Management (EIM) software and services, and continues to set the standard in developing the most comprehensive incentive compensation solutions for Global 2000 companies. Designed and developed by domain experts to automate enterprise-wide incentive compensation management, Centive/EIM is the only complete solution for both the sales operations center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center.  and the extended enterprise. Centive/EIM empowers companies to motivate and align employees, partners and channels with corporate goals, driving increased performance, revenue and profitability. To learn more about Centive and Centive/EIM, please visit or call 1-877-CENTIVE.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 27, 2003
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