Centiv Services, Inc. Proud Owner of the 1.5 Millionth EFI Fiery; Benefits from Optimal Speed, Quality, Reliability and the Industry's Most Powerful Variable Data Printing.Value-Added Marketing Services Company Prints to Win with Next-Generation Fiery Server for its New Canon imagePress C7000VP Digital Production Press FOSTER CITY, Calif. -- EFI See UEFI. EFI - Extensible Firmware Interface (Nasdaq:EFII EFII Electronics for Imaging Inc (Foster City, CA) ), the world leader in customer-focused digital printing innovation, today announced that Centiv Services, Inc., a value-added marketing services company based in Chicago, Ill., purchased the milestone 1.5 millionth Fiery produced since EFI shipped the world's first color digital print server in 1991. Leveraging the benefits of digital print, Centiv Services offers innovative marketing services to such Fortune 500 companies as Motorola[R], Honda[R], Frito-Lay[R], Bacardi[R], and Kawasaki[R]. Centiv Services has chosen two Canon imagePRESS[TM] A3000 servers, new Fiery[R] color digital print servers that drive optimal speed, quality, and reliability for their new Canon imagePRESS[TM] C7000VP (up to 70 pages per minute) digital presses. The powerful EFI-Canon combination is at the core of Centiv's Marketing Resource Management service, Instant Impact[R], which brings together state-of-the-art technologies to help companies drive marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). by making the materials more timely and relevant. Centiv Services is using the 1.5 millionth Fiery to help their clients speak differently to consumers market by market, store by store, where they are making a decision about which brand to buy or consume - the Point of Decision. "Since 2001, we've produced double and triple digit growth each year delivering quality product and customer service for some of America's best brands - and we leverage the industry-leading technology from EFI and Canon to execute the creative marketing programs that drive consumer impact and purchase, and our clients' success," said John Larkin John Larkin is the name of several individuals:
"EFI is in business to help customers print to win, and it's gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to see Centiv Services do exactly that with our 1.5 millionth Fiery, representing our best, most advanced color digital print server technology - and to have our long-standing, successful EFI-Canon collaboration be a part of this milestone achievement," said Frank Mallozzi, senior vice president of marketing and sales, EFI. "Centiv Services is leveraging EFI technology to put the power and flexibility of digital print to work for their clients. Particularly with the industry-leading Fiery variable data printing, Centiv Services is able to create timely, relevant, and impactful materials and deliver marketing effectiveness for their clients - driving success and business growth for EFI's customer and their customers." Each Centiv Services client has a secure, branded website accessible from any Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. anytime, anywhere. Each user within the client company has personal site settings that they use for customized ordering, such as point of purchase materials, menus, sell sheets, hand-outs, direct mail pieces and more. Centiv's Fiery-driven Canon imagePRESS C7000VP presses automatically, cost-effectively produce each design, and the high-impact orders are immediately shipped to the client's specification - making Centiv a one-stop-shop for all materials produced for the Point of Decision. Powered by the new Fiery servers, Centiv Services offers marketing services that help their clients make meaningful and sustainable connections with their customers. The value-added personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product campaigns Centiv Services propose for their clients are made reality by the Fiery-Canon imagePRESS C7000VP digital press combination. The Fiery offers the industry's most open, powerful variable data printing (VDP VDP Variable Data Printing VDP Verband Deutscher Pfandbriefbanken VDP Variable Data Publishing VDP Video Display Processor VDP Van der Pol (equation) VDP Visual Descent Point VDP video datagram protocol ) workflow capability, including support of VDP languages Fiery FreeForm free·form adj. 1. Having or characterized by a usually flowing asymmetrical shape or outline: freeform sculpture. 2. [TM], industry standard PPML (Personalized Printer Markup Language) An XML-based printer language developed by the PODi association that is designed for printing customized documents with digital printers. , and a host of legacy proprietary languages, and collaborations with the leading VDP software vendors. Specifically designed to drive the Canon imagePRESS C7000VP digital press, the Canon imagePRESS A3000 server is based on the newest, most advanced Fiery platform from EFI, lauded for consistently precise color, advanced connectivity, high quality, sophisticated workflow, and ease of use. Featuring a sleek new look, the next-generation Fiery platform delivers for Centiv Services leading-edge WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page. (What You See Is What You Get (jargon) What You See Is What You Get - (WYSIWYG) /wiz'ee-wig/ Describes a user interface for a document preparation system under which changes are represented by displaying a more-or-less accurate image of the way the document will finally appear, e.g. when printed. ) job composition and imposition tools, workflow automation See workflow. , professional quality color, advanced production tools, and VDP capabilities. The Fiery server also features full compliance with PDF-X3, a specification for reliable prepress data interchange that enables designers to provide digital content files that can be printed predictably and correctly by Centiv Services, and the recently added support of the new color specification, Pantone Goe System to EFI's already impressive list of Pantone color libraries. Availability EFI solutions designed for Canon U.S.A. are available through authorized Canon U.S.A. dealers, select distributors, and Canon imaging resellers at 1-800-OK-CANON and http://www.usa.canon.com. About Centiv Services, Inc. Centiv Services, Inc. (www.centiv.com) is a value-added marketing services company providing marketing resource management (MRM MRM Marketing Resource Management MRM Mobile Resource Management MRM Metabolic Response Modifiers MRM Multiple Reaction Monitoring (mass spectrometry) MRM Mormonism Research Ministry MRM Mechanically Recovered Meat ) solutions that help brand companies manage their communications at the point of decision for consumers. Centiv calls this Decision Point Management[TM], and it involves the combination of a proprietary Web application, digital pre-press and printing technology and the services of an extensive Client Support organization. About Canon U.S.A., Inc. Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ), a top patent holder of technology, ranking third overall in the U.S. in 20061, with global revenues of $34.9 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. news feed by visiting www.usa.canon.com/pressroom. 1IFI IFI International Financial Institutions (IMF, World Bank, etc.) IFI Institutt For Informatikk (Department of Informatics, University of Oslo) IFI Industrial Fasteners Institute Patent Intelligence, January 11, 2007 About EFI EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery[R] digital color print servers; VUTEk[R] superwide digital inkjet printers, UV and solvent inks; Jetrion[R] industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide. NOTE TO EDITORS: EFI and Fiery are registered trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions. All other trademarks mentioned in this document are the property of their respective owners. |
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