Centiv Announces $9 Million Sale to Anheuser Busch & Its Wholesalers.

Business Editors

VERNON HILLS, Ill.--(BUSINESS WIRE)--Oct. 7, 2002

Centiv, Inc. (NASDAQ: CNTV), announced today that it has begun shipping the first systems in a sale in excess of $9 million to its largest customer, Anheuser Busch (NYSE: BUD) and A-B's network of independent and company owned distributor-wholesalers. The sale includes printers, software and other capital equipment used for the creation of locally customized point-of-purchase (POP) materials. The sale supports Anheuser Busch's ongoing Custom POS Initiative that is now in its fourth year.

For this equipment upgrade, Anheuser Busch is sharing costs in a cooperative arrangement with its wholesalers. Centiv's role involved coordinating suppliers, testing equipment options, arranging the purchasing and shipping of equipment and ensuring that all the equipment is configured to work in concert to meet A-B's standards for color, speed, compatibility and reliability.

The final products selected provide a wholesaler with most of the equipment necessary to run a self-sufficient digital print shop supported by Centiv. Included are a custom Hewlett Packard wide format digital printer, Okidata small format color laser jet printer and other equipment and software. Centiv expects to have all of the systems shipped before the end of the calendar year.

"Anheuser Busch created a paradigm shift in the use of locally customized POP," commented Centiv's CEO Bill Rychel. "This upgrade underscore's A-B's commitment to the local customization of marketing materials, and we are proud to be A-B's Preferred Supplier for this important program."

About Centiv(TM)

Centiv, Inc. (NASDAQ: CNTV), headquartered in Vernon Hills, IL, offers solutions for locally customized POP signage to the consumer packaged goods industry. The delivered product is high quality, digitally produced signage that is mass-customized for the unique requirements of each retail location. Centiv's P.O.P. services are currently used by leading U.S. Corporations for local and regional customized point-of-sale programs. Additional information regarding Centiv, Inc., may be obtained by contacting Centiv headquarters, 998 Forest Edge Drive, Vernon Hills, IL 60061. Phone [phone] or fax [phone], or visit its website: http://www.centiv.com for a product demonstration.

This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this press release and include all statements that are not historical statement of fact. The words "may", "would", "could", "will", "increase", "expect", "implement", "estimate", "anticipate", "believes", "intends", "plans", and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that such statements are not guarantees of future performance and involve various risks and uncertainties, many of which are beyond the Company's control. Actual results may differ materially from those discussed in the forward-looking statements as a result of factors described below. These risks include, but are not limited to, competitive market pressures, material changes in customer demand, availability of labor, the Company's ability to perform contracts, governmental policies adverse to the computer industry, economic and competitive conditions, and other risks outside the control of the Company, as well as those factors discussed in detail in the Company's filings with the Securities and Exchange Commission, including "Factors That May Affect Future Results" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2001.