Centerlinq and Experian Form Alliance to Provide Advanced Data Management Tools to Malls and Retailers.Business Editors LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--April 3, 2001 Enabling its growing list of shopping mall management and retail clients to succeed in the increasingly sophisticated direct marketing arena, Centerlinq, subsidiary of GenesisIntermedia.com Inc. (Nasdaq:GENI) (Frankfurt:GIA Noun 1. GIA - a terrorist organization of Islamic extremists whose violent activities began in 1992; aims to overthrow the secular Algerian regime and replace it with an Islamic state; "the GIA has embarked on a terrorist campaign of civilian massacres" ) and creator of the Centerlinq interactive advertising and consumer aggregation network, announced that it has partnered with Experian, a leading global information solutions provider, to offer a suite of services that strengthen the effectiveness of shopping mall affinity programs. "Mall managers and retailers have expended ex·pend tr.v. ex·pend·ed, ex·pend·ing, ex·pends 1. To lay out; spend: expending tax revenues on government operations. See Synonyms at spend. 2. great resources to develop effective shopper loyalty and affinity programs. Centerlinq's goal is to help its mall and retail clients realize the optimal level of cost-efficiency and effectiveness of their programs, while producing benefits for retailers and consumers. Helping our clients better aggregate and reach their targeted consumers is a facet facet /fac·et/ (fas´it) a small plane surface on a hard body, as on a bone. fac·et n. 1. A small smooth area on a bone or other firm structure. 2. of Centerlinq that reaches beyond any of our competitors' capabilities," stated Ramy El-Batrawi, chief executive officer of GenesisIntermedia.com. Utilizing a custom Web interface developed by Experian, Centerlinq will offer its clients a range of functions to segment and profile the shopping habits of consumers, giving both mall developers and retailers the ability to better target their desired audiences. Since the installation of the first set of Centerlinq kiosks, consumers have been using Centerlinq to enroll in mall reward programs. Centerlinq's ability to accurately and efficiently capture and process consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. patterns at its shopping mall locations continues to make it a valued strategic partner for mall managers and retailers. "We are pleased that Centerlinq acknowledged Experian's significant technical capabilities by choosing us to help them develop a retail affinity program," said Mac Rodgers, president of Experian's Marketing Solutions business unit. "Our customized Web interface will enable mall developers and retailers to more effectively understand their targeted audience and design the right programs to appeal to that audience." About Experian Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, UK, and Orange, Calif. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion. For more information, visit the company's Web site at www.experian.com. About Centerlinq A GenesisIntermedia.com company, Centerlinq is a rapidly expanding network that's accessible via the World Wide Web and through public access touch-screen Internet kiosks in shopping malls. Currently reaching more than 33 million consumers per month, Centerlinq attracts a diverse audience with one of the largest loyalty shopping programs in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , providing coupons, directories and quick-touch access to high-profile national advertising partners. The kiosks also provide information regarding the preferences and interests of the consumers who utilize them, enabling businesses to successfully target consumers likely to purchase their products and services in the future. Centerlinq was honored by Microsoft Corp. (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) with the 2000 Retail Application Developer "RAD (1) (Rapid Application Development) Developing systems incrementally and delivering working pieces every three to four months, rather than waiting until the entire project is programmed before implementing it. " award for "Best Retail Headquarters Application" in the category of Core Retail Marketing, its second such honor within three years. This document contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are subject to risks and uncertainties. For such statements, GenesisIntermedia.com claims the protection of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for forward-looking statements contained in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors discussed in GenesisIntermedia.com's Form 10(k) filed with the Securities and Exchange Commission. |
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