Center for Automotive Research Chair to Deliver Keynote at MathWorks Annual Automotive Conference.The MathWorks Automotive Conference 2007 will feature Dr. David Cole, experts and engineers from major automotive OEMs, and student engineers NATICK, Mass. -- The MathWorks: Who: The MathWorks, the world's leading developer of software for technical computing and Model-Based Design for engineers and scientists in industry, government, and education. What: The MathWorks Automotive Conference 2007 Where/When: Hyatt Regency Dearborn The Hyatt Regency Dearborn is located at 600 Town Center Drive in Dearborn, Michigan, near the intersection of Michigan State Highway 39 and U.S. Route 12. The building was constructed in 1976 and recently remodeled. It is fourteen stories and has 772 rooms. , Dearborn, Michigan June 19-20, 2007 The MathWorks will host the world's top automotive engineering talent at the annual MathWorks Automotive Conference in Dearborn, Michigan. The conference will focus on the latest technologies for Model-Based Design and automatic code production. Dr. David Cole, chairman of the Center for Automotive Research, will deliver the keynote address entitled "Meeting the Challenges After the Perfect Storm." In the technical sessions, engineers from leading automotive and component manufacturers, including DaimlerChrysler, Ford Motor Company, Toyota, and Volkswagen, will join experts from The MathWorks to discuss the implementation of Model-Based Design in the automotive industry. The MathWorks will also hold master classes in advanced programming and modeling with MathWorks tools. Students from The Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. and the University of Waterloo The University of Waterloo (also referred to as UW, UWaterloo, or Waterloo) is a medium-sized research-intensive public university in the city of Waterloo, Ontario, Canada. The school was founded in 1957. will discuss their participation in Challenge X, a student competition led by the Department of Energy and General Motors, that lets engineering students participate in hands-on research and development using Model-Based Design to reengineer a Chevy Equinox equinox (ē`kwĭnŏks), either of two points on the celestial sphere where the ecliptic and the celestial equator intersect. The vernal equinox, also known as "the first point of Aries," is the point at which the sun appears to cross the . Tuesday, June 19, 9:00 a.m. - 10:00 a.m. Keynote Speaker: Dr. David E. Cole, "Meeting the Challenges After the Perfect Storm" Dr. Cole's Keynote will discuss the perfect storm that is facing the automotive industry - a combination of rising costs, increased competition, eroding pricing power Pricing Power An economic term referring to the effect that a change in a firm's product price has on the quantity demanded of that product. Pricing power ties in with the "Price Elasticity of Demand. , and reduced time to market. His talk will examine how these converging industry factors are creating a transformational shift in engineering from the physical world to the virtual world and influencing organizations, suppliers, and original equipment manufacturers (OEMs). Dr. David Cole, chairman of the Center for Automotive Research (CAR), previously directed the Office for the Study of Automotive Transportation (OSAT OSAT On-Site Assessment and Training OSAT Office for the Study of Automotive Transportation OSAT One Step At a Time (outdoor activity club) OSAT One Step At a Time (George Strait album) ) at the University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries. Transportation Research Institute. He has worked extensively in internal combustion engines, vehicle design, and overall automotive industry trends. His latest work focuses on strategic issues related to the restructuring of the North American industry and trends in globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation , technology, market, and human resources. Dr. Cole earned B.S.M.E., M.S.M.E., and Ph.D. degrees from the University of Michigan. Technical Presentations Technical presentations will be given by industry leaders such as DaimlerChrysler, Ford Motor Company, General Motors, Toyota, and Volkswagen, alongside experts from The MathWorks. Topics include: * Model-Based Design * Embedded Software * Automated Report Generation * Production Code Generation * Emission Optimization Master Classes The MathWorks will offer master classes throughout the conference on topics such as: * Verification and Validation Verification and Validation (V&V) is the process of checking that a product, service, or system meets specifications and that it fulfills its intended purpose. These are critical components of a quality management system such as ISO 9000. * Production Code Generation * Programming Techniques in MATLAB (MATrix LABoratory) A programming language for technical computing from The MathWorks, Natick, MA (www.mathworks.com). Used for a wide variety of scientific and engineering calculations, especially for automatic control and signal processing, MATLAB runs on Windows, Mac and ([R]) * Multidomain Modeling Using Simulink([R]) The following partners will be represented at the conference: Accurate Technologies Inc., Applied Dynamics International, Argonne National Laboratory Argonne National Laboratory, research center, based in Argonne, Ill., 27 mi (43 km) SW of downtown Chicago, with other facilities at the Idaho National Engineering Laboratory, 50 mi (80 km) W of Idaho Falls, Idaho. Founded in 1946 by the U.S. , Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services. http://cadence.com/. See also Verilog. , Inc., dSPACE, Emmeskay, ETAS, Freescale Semiconductor, Mechanical Simulation Corporation, MotoTron Corporation, OPAL-RT Technologies, Inc., Pathway Technologies Incorporated, PolySpace Technologies, University of Michigan-Dearborn The University of Michigan-Dearborn, located in Dearborn, Michigan, USA, is part of the University of Michigan system. It was established in 1959 after a gift of 196 acres (793,000 m²) from the Ford Motor Company. , and Vector Informatik GmbH. For more information and to register for the conference, please visit www.mathworks.com/industries/auto/mac2007. About The MathWorks The MathWorks is the world's leading developer of technical computing and Model-Based Design software for engineers and scientists in industry, government, and education. With an extensive product set based on MATLAB and Simulink, The MathWorks provides software and services to solve challenging problems and accelerate innovation in automotive, aerospace, communications, financial services, biotechnology, electronics, instrumentation, process, and other industries. The MathWorks was founded in 1984 and employs more than 1,700 people worldwide, with headquarters in Natick, Massachusetts. For additional information, visit www.mathworks.com. MATLAB, Simulink, Stateflow, Handle Graphics, Real-Time Workshop, SimBiology, SimHydraulics, and xPC TargetBox are registered trademarks and SimEvents is a trademark of The MathWorks, Inc. Other product or brand names are trademarks or registered trademarks of their respective holders. |
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