Center court.

Los Angeles-based AVP Inc., the company that operates the Association of Volleyball Professionals pro beach tournament, is looking for a corporate sponsor to purchase the naming rights to the traveling stadium court that is mounted at all 18 tour stops, including its famed Manhattan Beach Open.

The company hired Brooklyn Sports & Entertainment, the newly formed venues and consulting division and affiliate of Nets Sports and Entertainment LLC and the New Jersey Nets basketball team.

With a broadcast contract for AVP events to be televised on NBC and cable networks during the upcoming season, as well as Olympic coverage for the sport in Beijing, AVP is ready to capitalize on the sport's unique setup. It would be the first mobile venue with naming rights.

The newly established Brooklyn Sports and Entertainment has teamed up with Atlanta-based marketing and client management agency Career Sports & Entertainment to provide research services and sponsorship development. Career Sports & Entertainment has a corporate representation division that includes clients such as AT&T, Kellogg Co. and Aflac.

Other initial clients for the partnership also include Izod Center in Brooklyn, where the Nets will start playing in 2009, and Foxwoods Resort Casino, which is seeking naming rights for its theater opening at MGM Grand at Foxwood.