Celsius Teams up with Market America.

Celsius Becomes a Premium Partner Product

DELRAY BEACH, Fla. -- Celsius Holdings, Inc. (OTCBB:CSUH) announced today a new relationship with Market America, Inc., a product brokerage and Internet marketing company that specializes in One-to-One-Marketing. Market America has more than six million customers, and over 180,000 Customer Managers worldwide who work to match their customers' needs with innovative products. Celsius[R], the original calorie burner, will be featured as a Premier Partner and available through Market America's unique Universal Shopping Cart.

Steve Haley, CEO of Celsius, says "We are very excited about this new partnership. As I searched for the best Internet marketing partner, I became so impressed by the Market America vision and their innovations. With a creative marketing plan combined with a huge number of passionate entrepreneurs and advanced Internet technologies, they are creating the marketplace of the future, today. Despite fluctuating economies Market America has posted solid growth every quarter as they have become a true leader in monetizing the power of the Internet."

James Ridinger, President and CEO of Market America, said, "We pride ourselves in our focus on quality and dedication to science. We see these same qualities in Celsius. We invited Celsius to participate in our World Conference last week in Miami where we had over 25,000 independent Customer Managers. The reception for Celsius was tremendous and we look forward to collaborating on additional products in the future."

Steve Haley adds, "We launched our relationship at the Market America World Conference. Celsius is available now through their website www.marketamerica.com. Over the next ninety days we will initiate various marketing efforts to their large network of independent Customer Managers around the world who will be able to sell Celsius through their UnFranchise[R] business system."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius[R], the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com

About Market America:

Market America is a product brokerage and Internet marketing company that specializes in One-to-One-Marketing. With more than six million customers and over 180,000 Customer Managers worldwide, the company has generated over $2.7 billion in accumulated retail sales. Headquartered in Greensboro, NC -- the company was founded in 1992 by president and CEO James Ridinger and employs over 500 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people -- creating the ultimate online shopping destination. More information is available at marketamerica.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.