Celsius Sponsors the Florida CEO Fitness Challenge.12-Week Weight-Loss Contest for Workplace Employees and Their CEOs Awards Prizes of $10,000 and a Trip to Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. DELRAY BEACH Delray Beach, resort city (1990 pop. 47,181), Palm Beach co., SE Fla., on the Atlantic coast; settled 1895, inc. 1911. Mostly residential, Delray Beach is also the trade center for a citrus-fruit and vegetable-growing region. , Fla. -- Celsius Holdings, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CSUH CSUH California State University, Hayward ) announced today that this year's Celsius Florida CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Fitness Challenge promotes fitness, health, and quality of life for CEOs and their employees. Florida cities participating in this challenge include Jacksonville, Naples, Ft. Myers, Orlando, Tampa, West Palm Beach, Ft. Lauderdale and Miami. The Florida CEO Fitness Challenge is intended to motivate business leaders to implement wellness programs, motivate employees to improve health, to build strong teams, and to encourage healthy weight management. Proceeds of the Challenge will benefit the American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of . On average, of the tens of thousands of office workers in Florida: * 60% sit all day * 50% are stressed out at moderate levels * 35% are overweight by 20% or more * 27% suffer from cardiovascular disease Cardiovascular disease Disease that affects the heart and blood vessels. Mentioned in: Lipoproteins Test cardiovascular disease * 25% have high cholesterol Cholesterol, High Definition Cholesterol is a fatty substance found in animal tissue and is an important component to the human body. It is manufactured in the liver and carried throughout the body in the bloodstream. Teams will be comprised of 5 members including 1 team captain. Celsius CEO Fitness Challenge Certified Trainers will meet weekly with team captains to learn about better nutrition, exercises, motivation, leadership, and to discuss the best practices for each team. There will be weekly one-on-one fitness coaching with the Trainers who will also be available for company meetings. The team with the greatest averaged improvement will receive $10,000 and a trip to Las Vegas. Weigh-ins will be managed by Celsius and staffed by Florida Heart Institute Nurses and CEO Challenge Trainers. Weigh-ins will take place at local fitness centers and are scheduled for: * January 5-9, 2009 - First Weigh In * March 30-April 3, 2009 - Weigh Out Registration begins in November, 2008 and teams can register at www.ceofitnesschallenge.com Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Additional benefits shown when combined with exercise include increased loss of fat mass, increased gain of muscle mass and improved endurance. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Irina Lorenzi, VP of Innovations at Celsius, "We are so excited to sponsor the Florida CEO Fitness Challenge. Since we are based in Florida, we want to work with the CEOs and their teams in our home state to help them improve their quality of life." She adds, "Celsius provides delicious refreshment which is the perfect accompaniment to help participants in the CEO Fitness Challenge achieve their results." About Celsius Holdings, Inc. Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius[R], the original, great-tasting calorie burner backed by science through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing a healthier, daily refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, the original, great-tasting calorie burner, is available at http://www.celsius.com. Forward-Looking Statements Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC. |
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