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Celrun Co., Ltd., Formerly Tcom&dtvro, Selected for H.264 AVC HD IP TV Deployment in Hospitality Market by MagiNet Corporation.


SEOUL, Korea -- Celrun Co., Ltd. has announced its four year contract with MagiNet, a Singapore based hotel VoD service provider. MagiNet will launch its first-to-market MPEG-4 AVC See H.264.  HD VoD service in Q1-2006, using the IP set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  supplied by Celrun.

Through the first trial and second deployment, Celrun delivered Mpeg-2, Mpeg-4 part 2 set top box to a core group of renowned hotel groups in the Asian region through MagiNet this year.

"We are extremely pleased to offer the new HD h.264 solution which is enhanced with advanced functionality and high-performance," says Youngmin Kim, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Celrun Co., Ltd.

According to its contract, Celrun will be providing more than 80,000 units of HD Set Top Box over the next four years. This next generation MPEG-4 AVC HD box will be deployed to world-class five (5) star hotels.

This new HD Set Top Box will decode Mpeg2 MP@ML MP@ML Main Profile @ Main Level , MPEG-4 AVC (H.264), WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1).  / VC-1MP@L3,4 stream on a designated Mediabase platform. The service will offer live sports, Hollywood films, and other high-definition content with the added benefits of IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  including games and Wi-Fi support.

About Celrun Co., Ltd.

Celrun Co., Ltd. (Kospi:013240) is a diversified IP set top box manufacturer that develops IPTV set top solutions for a wide range of customers. Since its inception in 1999, the company has been a dominant player in the IP TV market and will continue to strive to be the world market leader currently expanding its field to VoD service and DMB (Digital Multimedia Broadcasting) See mobile TV.  equipment manufacturing. Celrun Co., Ltd. formerly Tcom&dtvro Co., Ltd., is located in Seoul, South Korea.

About MagiNet

MagiNet Pte, LTD. is the leading provider of quality pay TV and Internet services in Asia Pacific's leading hotels -- over 200,000 rooms in 600 properties in 64 major cities in 28 countries. With over ten years' experience and in bringing technology 'firsts' to the global hospitality industry, MagiNet is continuing its leadership position in technological innovations -- pay TV, internet TV, and internet service. With its new suite of internet-enabled products, MagiNet allows hoteliers to comprehensively address the needs and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 of business and leisure guests today. By leveraging MagiNet's experience and core competency as the turnkey, total in-room solutions provider to the hospitality industry, hoteliers around the globe have secured their positions as market leaders.

At A Glance Celrun Co.,Ltd.

Headquarters: Seoul, Korea

Website: http://www.celrun.com/eng/index.html

CEO: Youngmin Kim

Employees: 96

Ticker: (KOSPI:013240)
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 24, 2005
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