Cellular South Chooses Nuasis; Monthly Call Volume Consistently Exceeds One Million and Software-based System Enables Real-Time Response to Business Issues.

MOUNTAIN VIEW, Calif. -- Nuasis Corporation, the IP contact center company, announced that Cellular South, the largest privately held wireless provider in the U.S., has selected the IP-based Nuasis NuContact Center software to replace the company's existing call center system. During the decision process, Nuasis was chosen over other leading call center vendors because of the NuContact Center's flexibility. Specifically, while the NuContact Center simplifies systems management, it promotes rapid applications development. Custom CTI links and CRM APIs are eliminated and it provides single workflow design tools for IVR.

Since deployment of the Nuasis system, Cellular South has been processing more than one million calls per month with the NuContact Center. The software-based system also allows the company to react immediately to changing business conditions.

After Hurricane Katrina, Cellular South voluntarily partnered with the Federal Communications Commission (FCC) to offer communication assistance packages for Katrina victims facing financial hardships. As a result of Nuasis' software-based system, Cellular South was able to reconfigure its IVR in a matter of hours to respond to the FCC mandates and accommodate its hurricane-affected customers of which there were more than 100,000.

"Nuasis was the right choice for us because they clearly understand the mission-criticality of the call center business and what IP technology can do to improve the success of our call center. No other vendor we talked to was as focused on call centers and IP technology as Nuasis," said Jeff Richardson, Cellular South director of customer contact operations.

Richardson went on to explain that in addition to having more control over its IVR capability, Cellular South wanted to expand functionality to multiple sites and access to CRM database information. The system provides the capabilities of several core call center systems in addition to IVR - auto attendant, automatic call distributor, email, web collaboration, CTI integrations and consolidated reporting. Having these capabilities on the same platform eliminates the need to purchase and maintain separate systems.

Integrating its contact centers with existing CRM databases allows Cellular South to increase customer service efficiency. The company's contact centers handle customer care, billing and collections, as well as sales. However, their existing customer information resides on CRM databases. On a traditional telephony-based ACD, there are high costs associated with integrating CRM databases with call centers. As a result, industry analysts report that only 20-30 percent of call centers integrate with their CRM databases. With the NuContact Center's IP-based, software-only infrastructure, the contact routing software can easily link directly to CRM databases and "pop" the information as a screen pop on the agent desktop. Nuasis reports that nearly 100 percent of its customers are leveraging their existing CRM investments by integrating their CRM databases with the NuContact Center system.

"An all IP, software-only system such as Nuasis allows us to easily and quickly deploy CTI integrations to create screen pops of information from existing CRM databases. The combination of CRM integrations with Nuasis' contact routing software simply creates a more efficient contact center," said Richardson.

About Cellular South

Cellular South is the largest privately held wireless provider in the U.S. The company is focused on providing the best service possible through its nationwide wireless voice and data network, award-winning customer care, state-of-the-art wireless devices, and commitment to the communities it serves. For more information, visit www.cellularsouth.com.

About the Nuasis Contact Routing Solution - Preferred Because of Proven Results

Companies such as Cellular South, FFP Global and Trover Solutions chose the software-only Nuasis contact center application for their business-critical customer service call centers and are experiencing results such as:

--Reductions in average wait times - down to as little as 6 seconds on the first day of deployment

--Reductions in average handle times - as much as 50 seconds, resulting in a 30% increase in customer service agent productivity and higher revenues

--Productivity increases - as much as 9 agent FTEs and $270,000 per year in cost savings by: 1) handling 87% of tracking and 90% of billing calls with self-service, 2) shaving 33 seconds off of each call with a screen pop, and 3) handling 11% of bookings through email, offloading peak call volume

About Nuasis Corporation

Nuasis delivers call center innovations that improve customer service and reduce operating costs. The Nuasis NuContact Center intelligently routes customer inquiries via phone, e-mail, and web to self-service or live agents located anywhere. It is the preferred solution for mission-critical call centers over legacy ACD, IVR, and CTI systems. It competes against contact center products offered by companies like Aspect Software, Avaya (NYSE: AV), Nortel Networks (NYSE/TSX: NT) and Cisco Systems (Nasdaq: CSCO). Headquartered in Mountain View, California, Nuasis has offices in major metropolitan areas across the United States and Canada. For more information, contact Nuasis [phone] or visit www.nuasis.com

Nuasis and NuContact Center are registered trademarks of Nuasis Corporation.