Cellular Operators and TV Manufacturers Are the Groups That Understand the New Multimedia Behaviours and Mobility across Devices the Least Well.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c51280) has announced the addition of Multimedia Mobility Across Devices to their offering. As the cellular world moves quickly into offering commercial TV services, it is flanked by fixed network operators implementing quadruple-play strategies, and content providers and web-based service providers implementing multi-channel See multichannel. approaches, as well as by the consumer electronics industry pushing into home networking. In our view, there are new forms of 'mobility' for digital content appearing across the consumers' device and service ecosystem. These need to be well understood to make sense of the future converged world. This report takes a user-focused look at the issues and opportunities, then develops some scenarios for how they will unfold unfold - inline . This report has shown us that this is a large, complicated area inhabited in·hab·it·ed adj. Having inhabitants; lived in: a sparsely inhabited plain. Adj. 1. inhabited - having inhabitants; lived in; "the inhabited regions of the earth" by players that come from several distinct industries - TV, PCs, cellular, other consumer electronics and web-based services. Each of these is developing at a different speed and approaching it in a different way. The author finds that cellular operators and TV manufacturers are the groups that understand the new behaviours and mobility the least well. A number of vendors, especially those involved in cellular, have developed catchy visions for how the area will unfold. However, generally we find that players are nibbling nibbling Nutrition The consumption of multiple–up to 17–'mini-meals' per day, as opposed to the usual 3 meals/day. Cf Bingeing, Gorging. away at parts of the issue and few are really trying to take an all-encompassing view and build their strategy on that. Content Outline: Summary More complicated usage patterns Broader forms of mobility Visions of how multimedia mobility will work The shift from domain-centric devices to portable devices Web-based services do not solve all the technical issues Possession versus access - both will be popular Understanding user behaviour better The 'long tail' Ease of use will be essential New behaviours will read across to other channels Multi-channel strategies will be key for content providers Scenarios Scenario A: Microsoft World Scenario B: Web-Gorilla World Scenario C: Fragmented World Technology areas supporting multimedia mobility For more information visit http://www.researchandmarkets.com/reports/c51280 Source: Ovum |
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