Cellular One of New York and New Jersey commences new wireless era as AT&T Wireless Services.

PARAMUS, N.J.--(BUSINESS WIRE)--August 28, 1995--Cellular One(R) of New York and New Jersey - the largest market of McCaw Cellular Communications, Inc. - today officially transitions to AT&T Wireless Services, Cellular Division and launches a new era in wireless communications.

McCaw leads the wireless industry as the world's largest provider of wireless voice and data communications. Wireless is one of the most popular consumer products. More than 25 million people across the United States, 10 percent of the population, use wireless technology. Analysts predict that by the year 2000, market penetration will reach between 24 and 30 percent.

Transition Marks Milestones

The New York and New Jersey metropolitan market is one of nine major market areas to take the new AT&T Wireless name today. The transition to AT&T Wireless Services marks the start of the company's advertising of cellular service under the AT&T brand name in the New York and New Jersey metropolitan area.

The other major market areas include all of Florida, most of California, Pittsburgh, and Reno. The combined transitions mark a larger milestone - the fulfillment of an obligation set by the Justice Department's Consent Decree, which authorized the September 1994 merger between McCaw and AT&T. Now that more than 60 percent of McCaw's customers have been given the choice of long distance carriers, AT&T Wireless Services can be advertised nationally.

The first McCaw markets began operating under the new name in April and all 105 markets will complete the transition by late November.

McCaw serves close to five million customers across the United States, including most major cities. McCaw is a wholly-owned subsidiary of AT&T, the most recognized name in global communications and New Jersey's largest private employer. The New York metropolitan market employs more than 1,100 people, serves the largest customer base of the McCaw markets and operates in 18 counties.

Strategic Move

"This is a proud moment in our corporate history. We have a new name and tremendous opportunities ahead of us as AT&T Wireless Services," says Tim Donahue, Northeast Regional President, AT&T Wireless Services.

"Wireless is already an integral part of the lives of more than 25 million Americans and there will be millions of more customers over the next few years. As the industry leader, we are challenged to meet increasing competition and to keep our customers in the forefront of wireless communications. I am confident that with our expertise, proven track record and now with the AT&T name, we will be successful well into the future."

"Our transition to AT&T Wireless Services brings benefits for everyone - our customers and employees," says Dennis O'Connell, President/General Manager, AT&T Wireless Services of New York. "Customers of AT&T Wireless Services will benefit from ongoing advances in wireless technology. Our leadership and experience in wireless communications will be additionally supported and we will enjoy a competitive advantage because of the world-recognized name of AT&T, its reputation and its research facilities including AT&T's Bell Laboratories, the nation's leading research facility which invented cellular technology."

AT&T acquired Kirkland, Washington-based McCaw for $11.5 billion. It was the largest merger in telecommunications history and one of the biggest corporate mergers on record.

Employees Help Launch New Telecommunications Era

More than 1,100 employees will participate in a celebration of the new corporate identity at an outdoor event. The celebration includes previews of AT&T Wireless Services national television advertising campaign which highlights the history of communications and depicts situations where cellular applications are used to meet consumers needs. A giant AT&T Wireless Services hot air balloon will anchor nearby and three lucky employees will be selected for free rides at a later date. Employees also will have the opportunity to learn about other AT&T consumer product divisions at special displays.

AT&T Wireless Services is an independent business unit and a member of the Cellular One(R) network. The other divisions of AT&T Wireless Services include messaging, wireless data and air-to-ground service.

AT&T Wireless Services is the first New York metropolitan-area wireless service provider to commercially operate a fully digital cellular network. In New Jersey, it offers cellular telephone service in Bergen, Essex, Hudson, Hunterdon, Morris, Passaic, Somerset and Union counties. In New York, it serves the five boroughs of New York, Westchester, Rockland and Putnam counties and Nassau and Suffolk counties on Long Island.

CONTACT: AT&T Wireless Services or AT&T Wireless Services

Robin Susan Traum Jane O'Donaghue

Office: [phone] Office: [phone]

Cellular: [phone] Cellular: [phone]