Cellular One in the San Francisco Bay Area Wins National Awards for Customer Satisfaction and Marketing; Awards Given by the Cellular One Group and the Cellular Telecommunications Industry Association.SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--March 27, 1996-- Cellular One in the Greater San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay earned national recognition for superior customer service and outstanding advertising programs from two national cellular industry groups. The Cellular One Group presented Cellular One with a "Service Excellence" award on March 24 at its annual meeting in Dallas. The Cellular Telecommunications Industry Association See TIA. (body, standard) Telecommunications Industry Association - (TIA) An association that sets standards for communications cabling. Cables that TIA set standards for include: EIA/TIA-568A and EIA/TIA-568B category three, four and five cable. (CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. ) presented Cellular One with two "Excellence in Marketing" awards on March 25 at its annual meeting also in Dallas. Superior Customer Service Cellular One of the Bay Area was one of 33 recipients of the "Service Excellence" award from among more than 500 cellular service providers that comprise the national Cellular One coalition. The award represents being rated by Cellular One customers as providing superior service for three consecutive years. This is the second consecutive year Cellular One of the Bay Area has received this award. "We are extremely excited and proud to be recognized for our customer service efforts," said JoAnne Penrith, vice president of customer operations for Cellular One. "We are a customer-focused company and we strive to provide superior service every day. It is truly gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to receive this award because it demonstrates that we are consistently meeting the needs of our customers." Cellular One in the Bay Area was selected through a confidential nationwide survey of Cellular One customers conducted annually by an independent research firm. The "Service Excellence" awards are given to the cellular providers that score 90 percent or better on the survey for at least two years running. Excellence in Marketing Cellular carriers across the country competed for the "Excellence in Marketing" awards given by the the CTIA. Cellular One's Ericcson digital phone "Actual Size" print received first place honors in the "Best color print" category. Additionally, the radio segment announcing the grand opening of Cellular One's company-owned stores in the South Bay garnered first place in the "Best radio" category. Sacramento-based Dana Foran Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Inc. created both marketing campaigns for Cellular One. The contest was judged by members of the Washington, D.C. chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. . Entries were judged on originality, aesthetic quality and impact. "We consistently challenge ourselves to deliver original, creative and influential advertising programs," said Heidi Noorany, director of customer marketing for Cellular One. "It is great to receive recognition for our efforts." About Cellular One Cellular One is the leading cellular service provider and the exclusive provider of digital cellular service in the Greater San Francisco Bay Area. It is a partnership of two communications companies. Air Touch Communications Touch Communications, Inc. an OSI networking company of the 1980s, was founded in 1985 in Santa Cruz, California. For several years Touch Communications was located in Scotts Valley, eventually moving to Campbell and being acquired by SAIC. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and AT&T Wireless Services, Kirkland, WA. CONTACT: Cellular One Erin Eggleton, 415/827-5702 800/592-5495 (pager) or Torme & Kenney Steven Freemire, 415/956-1791 |
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