Cellular One in San Francisco selects new advertising agency; Dana Foran chosen to partner with Cellular One.SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--Sept. 27, 1995-- Cellular One, the leading cellular service provider in the Greater San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , today announced that it has selected Dana Foran Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales as its new advertising agency of record. Dana Foran, headquartered in Sacramento, Calif., was chosen after a two month agency search. "We are entering a new era in the dynamic wireless communication industry in which cellular is as valuable a tool for personal use as it has been traditionally for business. Cellular One was seeking a partner that could help us respond strategically to this fast changing market," said Heidi Noorany, director of customer marketing for Cellular One. "With its strong strategic and creative capabilities and substantial experience in the telecommunications and retail industries, Dana Foran is ideally suited to assist us in strengthening our market leadership." Dana Foran will be responsible for all of Cellular One's advertising needs ranging from ad development and placement, promotion implementation, marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. creation, to new media advertising. Kathy Dana, Heidi Foran and Jack Brotherton, the three principals of Dana Foran, expressed delight over the agency's selection. "The opportunity to work with Cellular One is ideal because the company recognizes that today's crowded marketplace demands flexible programs that can satisfy changing customer needs," said Heidi Foran, president of Dana Foran. "We will provide Cellular One with strategically sound, properly targeted and highly visible programs to reinforce the company's brand awareness and effectively reach current customers, new prospects and support its distribution channels." Cellular One is the leading cellular company in the Greater Bay Area and the exclusive provider of digital cellular service. It is a partnership of two communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. : AirTouch Communications, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif. and AT&T Wireless, Kirkland, Wash. CONTACT: Cellular One Erin McCormick-Eggleton, 415/827-5702; Pager 1. (hardware, communications) pager - (Or "beeper", "bleeper" (UK?)) A small wireless receiver that, when triggered (generally via phone), will beep or vibrate (un)pleasantly. : 415/253-2045 or Torme & Kenney Steven Freemire, 415/956-1791; 510/869-2505 (voicemail) |
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