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Cellular One goes global with new "Chip in a Card"; The TransGlobal Card Makes Cellular Roaming Available to Bay Area Customers in Over 30 Countries in Europe, the Middle East and the Pacific Rim.


SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--Aug. 28, 1995-- Cellular One today introduced The TransGlobal Card, a special type of phone card with a unique information chip that, when inserted into a European-manufactured cellular phone, enables Cellular One's Greater Bay Area customers to enjoy cellular service while traveling in over 30 countries in Europe, the Middle East and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. .

Customers can make cellular calls while traveling internationally and can be reached directly on their local Cellular One number. Additionally, a 24-hour toll free customer service number enables TransGlobal Card members to get immediate assistance in English. The ease of using The TransGlobal Card will end the current frustration many people encounter trying to make phone connections while traveling in foreign countries.

The TransGlobal Card is Not a Calling Card

The TransGlobal Card looks like a typical phone calling card, but it is not. It is a Subscriber Identification Module, or SIM, card. Built into the wallet-sized card is the chip needed for cellular calling in countries that use a cellular technology known as GSM, or Global System for Mobiles. GSM is the standard for cellular service in most of Western Europe Western Europe

The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO).
, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Australia and many other parts of the world. GSM differs from the AMPS system used in the U.S., Canada and Mexico. The TransGlobal Card can be inserted into any GSM phone to make it operable operable /op·er·a·ble/ (op´er-ah-b'l) subject to being operated upon with a reasonable degree of safety; appropriate for surgical removal.

op·er·a·ble
adj.
 internationally. A GSM phone will not work without a TransGlobal or SIM card.

Bay Area No. 1 Market for Foreign Travel

"This service is particularly attractive for our customers in the Greater San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
, which is rated the No. 1 market for foreign travel per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals.  in the U.S."(a) said Cellular One president Sue Swenson. "Whether someone is trying to do business while on the road locally, nationally or internationally, or just stay in touch while vacationing, the ability to have anytime, anywhere communication is an invaluable asset."

As Economical, Far More Convenient Than Landline Calling

To use the TransGlobal Card, Cellular One customers can either rent a GSM phone from United Kingdom-based Cellhire, LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability  -- $99 for two weeks -- or, if they are frequent travelers, buy one for approximately $600 to $800. A customer need only provide three-to-five days' notice to Cellular One prior to leaving on a trip. A tested GSM phone and pre-programmed TransGlobal Card will be sent by express delivery.

Calls dialed by the cellular customer cost $2.49 a minute (price includes all long distance and cellular airtime charges), less than or equal to the cost of calling card calls through AT&T. Calls customers receive while traveling cost $2.49 a minute plus long distance charges. A year's subscription to The TransGlobal Card is $49.95.

The TransGlobal Card can be used in the following countries: Australia, Austria, Belgium, Cyprus, Denmark, Estonia, Finland, France, Germany, Gibraltar, Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. , Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Jersey (Channel Islands), Latvia, Luxembourg, Netherlands, Norway, Portugal, Qatar, Singapore, Spain, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Sweden, Switzerland, Turkey, United Arab Emirate e·mir·ate  
n.
1. The office of an emir.

2. The nation or territory ruled by an emir.

Noun 1. emirate - the domain controlled by an emir
.

The TransGlobal Card is the latest in a series of product and service introductions by Cellular One that has added substantially to the value of cellular calling. It follows such recent innovations as reduced and uniform roaming rates within the U.S. and a special option for Unlimited Night and Weekend Calling for a fixed monthly charge.

Cellular One is the leading cellular company in the Bay Area and the exclusive provider of digital cellular service. It is a partnership of two communications companies: AirTouch Communications, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA; and AT&T Wireless, Kirkland, WA.

-0-

Note to Editors: (a) According to The Lifestyle Market Analyst, 1994, an annual lifestyle study by National Demographics and Lifestyles, Inc., 28.2 of households in the San Francisco-Oakland-San Jose area participate in foreign travel annually. That is the highest percentage in the U.S., 1.93 times the U.S. household rate of participation.

CONTACT: Cellular One

Karen Schornstein, 415/827-5676

Pager, 253-0441

or

Torme & Kenney

Steven Freemire, 415/956-1791
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 28, 1995
Words:671
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