Cellular One announces agency review.SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--June 14, 1995-- Cellular One Wednesday announced it is putting its advertising account into review following agreement to part company with incumbent agency Katsin/Loeb Advertising. "It is a decision we both reached with tremendous regret," said Alan K. Brune, vice president of marketing and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . "Katsin/Loeb has been a vital part of a team that built Cellular One to its present position as the number one cellular service in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . "With their help, we have regularly posted substantial annual growth -- often exceeding national category expansion rates. Their work has also received top honors in competitions ranging from the AAF AAF abbr. Army Air Forces and ADDYs to industry shows like the annual Cellular Telecommunications Industry Awards." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Daniel Katsin, president of Katsin/Loeb, the two companies had begun to drift apart on creative issues. Plans and timing for the review will be announced at a later date. Bretschger & Associates (Irvine, Calif.) will be handling the review. Katsin/Loeb remains Cellular One's agency of record through the end of July. CONTACT: Cellular One Alan Brune, 415/827-5655 or Katsin/Loeb Advertising Daniel Katsin, 415/399-9960 |
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