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Cellular One Partners With Total to Fuel Prepaid Growth.


Business Editors, Telecommunication Writers

OVERLAND PARK Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , Kan.--(BUSINESS WIRE)--Feb. 3, 2000

The familiar &uot;fill'er up&uot; might be heard for more than just getting fuel after today at several Total gas and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. .

Cellular One has partnered with Total to market and sell its Complete Wireless Solution Prepaid phone and Prepaid phone cards at 26 Total locations. This includes selected locations in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Topeka, Lawrence and Wichita. Merchandising including pump toppers, signage on the buildings, window stickers, and in-store floor and countertop displays were installed today.

&uot;Prepaid meets the needs of a fairly large, growing market segment. It's now a viable option that fits the lifestyle of the young, `pay as you go' generation. It's perfect for someone that doesn't want to manage a bill or wants to maintain better control of their spending,&uot; said David Davis David Davis, the name of several people, may refer to:
  • David Davis (Australian politician) (born 1962), Liberal member of the Victorian Legislative Council
  • David Davis (British politician) (born 1948), Conservative MP in British Parliament and Conservative leadership
, vice president and general manager, Cellular One Kansas/Missouri. &uot;Our partnership with Total provides a significant opportunity to nurture the growth of prepaid that has, until now, remained largely untapped.&uot;

Prepaid wireless service has been extremely popular in Europe, South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and Asia. However, it's been a lot slower catching on in the states. One of the main reasons is the more developed credit system in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  compared to countries like Europe.

According to according to
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 Davis, the decision to partner with Total was based on three main reasons. &uot;Total was an excellent fit for the demographics of the typical Prepaid customer. As well, their locations are spread throughout the same geographic area that we serve. And lastly, the popularity of Prepaid has grown to the point where it has created a demand for 24-hour availability, and Total gives us that.&uot;

According to Paul Dawson Paul Dawson (born April 22, 1985) is a lacrosse player who plays goalie for the San Jose Stealth. Bold was drafted in the first round (7th overall) in the 2006 National Lacrosse League entry draft. , Zone Merchandise Coordinator, Ultamar Diamond Shamrock Corp., the company was interested in getting involved in the Prepaid business and had looked at several wireless providers before choosing Cellular One.

&uot;Cellular One was the right choice for us, mainly because of the brand recognition. Plus, our Total locations and the demographics of prepaid users were in line, so it was a good match,&uot; said Dawson. &uot;We are optimistic about the success of this venture and pleased to be able to offer our customers a product that might not currently be available in their local area.&uot;

Cellular One first launched its Prepaid service in September 1997 and currently offers its prepaid phones and cards at over 200 locations in the Kansas/Missouri district, including the new Total sites.

About Cellular One Kansas/Missouri

Cellular One is part of the nation's largest wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 network with a local coverage area including Kansas City, Topeka, Lawrence, St. Joseph and Wichita. The Kansas and Missouri operations for Cellular One are owned and operated by AirTouch Communications. Cellular One is a franchise brand name that is owned independently in most other markets across the United States and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

About Ultramar Diamond Shamrock Corporation

With around 6,000 company owned or controlled retail stores, Ultramar Diamond Shamrock Corporation operates in 18 states and 6 Canadian provinces. This includes high quality gasoline and diesel fuel, convenience items sold at the Corner Store, Stop N Go, Ultramar, Beacon, Sergaz and Total locations. Ultramar has Total stores in Arkansas, Colorado, Louisiana, Michigan, Nebraska, Oklahoma, Texas, Wyoming, Missouri and Kansas.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUFR
Date:Feb 3, 2000
Words:556
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