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Cellular One Offers New Price Plans that Lower Prices, Add Choices; Additional Price Reductions Available Through Special Promotional Offer.


SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--July 10, 1996-- Cellular One, the leading wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 company in the Greater San Francisco Bay area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
, today announced new price plans that will enable new and existing customers to enjoy lower prices, additional discounts on evening and weekend calling and new choices for the duration of their service agreements including a "no contract" option.

Today, Cellular One also launched a three-week promotion that will reduce prices even further.

"We've we've  

Contraction of we have.

we've have
 structured these new prices and optional services to respond directly to the needs customers are most vocal about -- lower prices and a choice of plans and contract options," said Sue Swenson Swenson can refer to:
  • Swensons, an Ohio based drive-through restaurant chain.
  • USS Lyman K. Swenson (DD-729), U.S. Naval Destroyer.
  • Swenson Gym, a field house at Weber State University.
  • Hannah Swenson Mysteries, books written by Joanne Fluke.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cellular One.

"In addition, the incredibly low prices for the Night and Weekend Calling Option is a direct response to the phenomenal growth we've seen in the personal use of wireless communications."

Drop in Digital Monthly Fee and Airtime air·time  
n.
1. The time during which a radio or television station is broadcasting. Also called airspace.

2. The time at which a radio or television program is broadcast.
 Prices

Customers who select a two-year service commitment for Cellular One's digital service, the Digital Flex A development system for Flash-based applications from Adobe. Introduced in 2004 as a J2EE application, Flex compiles ActionScript code and XML-based user interface descriptions (MXML) into binary Flash files (SWF files).  Plan, will receive a greater than 14 percent reduction in their monthly access fee.

With the two-year option, customers will pay a monthly access fee of $29.99, five dollars off the current monthly charge for the one-year adj. 1. completing its life cycle within a year.

Adj. 1. one-year - completing its life cycle within a year; "a border of annual flowering plants"
annual

phytology, botany - the branch of biology that studies plants
 service contract. Per minute charges for the two-year option also drop by up to three cents per minute depending on the number of minutes used that month.

Additionally, if customers sign up during the promotion period, the monthly access fee for the two-year option is being offered at only $19.99 per month, a 43 percent reduction in price, for the life of the contract. -0-

Digital Flex -- One Year Contract


Minute Tiers    0-110      111-250   251-520   521-1000  1001+


Monthly Access  $34.99     $34.99    $34.99    $34.99    $34.99


Per Minute
 Airtime Rates
 peak            $0.42      $0.38     $0.35     $0.32     $0.30
 off-peak        $0.20      $0.19     $0.18     $0.17     $0.16




Digital Flex -- Two Year Contract




Minute Tiers    0-60     61-120   121-240  241-420  421-900  901+


Monthly Access  $29.99   $29.99   $29.99   $29.99   $29.99   free


Per Minute
 Airtime Rates
 peak            $0.42    $0.37    $0.34    $0.31    $0.27   $0.27
 off-peak        $0.20    $0.19    $0.18    $0.17    $0.16   $0.16




Analog Customers Enjoy Airtime Savings as Well


    By signing up for the two-year contract option on any analog
price plan, customers will receive up to 50 percent more minutes
included with their monthly access fee.  For example, a customer on
the $79.99 per month Standard Plan will have 150 minutes included
with the two-year contract versus the 110 minutes on the one-year
option.
    Also, if customers sign up for a two-year contract on any analog
price plan during the special promotion period, they will receive an
additional $10 off the monthly access fee for the life of the
contract.
-0-
Analog -- One Year Contracts


Price Plan   Security Occasional Standard  Value   Advantage Premium


Monthly      $29.99   $49.99     $79.99    $119.99  $159.99  $199.99
Minutes in
 Plan            5       30        110       250       400      520
Per Minute
 Airtime Rates
 peak         $0.85    $0.45      $0.44      $0.42    $0.40    $0.38
 off-peak     $0.20    $0.20      $0.20      $0.20    $0.20    $0.20


Analog -- Two Year Contracts


Rate Plan    Security  Occasional Standard  Value   Advantage Premium


Monthly      $29.99    $49.99     $79.99    $119.99 $159.99  $199.99
Minutes in
 Plan           10        45         150       335     535      690
Per Minute
Airtime Rates
 peak         $0.85     $0.45      $0.44      $0.42   $0.40    $0.38
 off-peak     $0.20     $0.20      $0.20      $0.20   $0.20    $0.20




Night and Weekend Calling Option Introduced; As Low as 3 Cents Per Minute

Customers will be offered a Night and Weekend Calling Option in addition to their price plan. For only $7.99 per month, customers will receive 300 minutes of airtime for use between 7 p.m. and 7 a.m. on weekdays and all day on weekends in addition to the benefits included in their monthly plan. Customers on the Digital Flex Plan continue to have an additional choice -- Unlimited Nights and Weekend Calling for $15 per month on top of the basic monthly access fee.

"No-Contract" Options

Customers who prefer not to sign up for a service contract are being offered a choice of any of the existing one-year price plans on a month-to-month month-to-month adj. referring to a tenancy in which the tenant pays monthly rent and has no lease, and the tenancy can be terminated by the landlord at any time on thirty-days notice. (See: tenancy, landlord and tenant)  basis for an additional $10 per month.

"With these new plans, we are able to provide our customers with a range of prices and contract options to best serve their needs. For customers who want to sign up with us for a longer time, we can offer them even better prices," said Swenson. "At the same time, for those customers who want the flexibility of a month-to-month relationship, we can offer that as well."

About Cellular One

Cellular One is the leading cellular service provider and the exclusive provider of digital cellular service in the Greater San Francisco Bay area. It is a partnership of two communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. : Air Touch Communications Touch Communications, Inc. an OSI networking company of the 1980s, was founded in 1985 in Santa Cruz, California. For several years Touch Communications was located in Scotts Valley, eventually moving to Campbell and being acquired by SAIC. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and AT&T Wireless Services, Kirkland Kirkland, city (1990 pop. 40,052), King co., W Wash., a suburb of Seattle on Lake Washington; inc. 1905. The city produces semiconductors, transformers, prefabricated metal buildings, heating and navigation equipment, computer peripherals, motor vehicles, apparel, , Wash. Cellular One's Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name.  is http://www.cellone-sf.com.

CONTACT: Cellular One, San Francisco

Erin Eggleton, 415/827-5702

800/592-5495 (pager)

or

Torme & Kenney

Steven Freemire, 415/956-1791
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 10, 1996
Words:880
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